Strongest company in Kitchen Cabinets CliqStudios improved email engagement and efficiency with Chamaileon
Director of Marketing Sophie shares how Chamaileon helped her team increase click-through rates and streamline their email creation process.
Sophie’s journey into email marketing started unexpectedly. With a background in journalism, she honed her skills in content creation and storytelling. 'I stumbled into marketing after college, building websites and running social media for a local restaurant. I quickly fell in love with the creative side,' Sophie recalls.
After college, I was looking for jobs and stumbled into marketing for a small local restaurant group, where I built their website, did a lot of photography, social media, and fell in love with marketing. This experience eventually led me into marketing roles with Qlik Studios.
Sophie’s team initially adopted Chamaileon to streamline their newsletters, but they quickly realized its potential. 'At first, we just used it for our weekly newsletters, but the flexibility of design system elements like modules and reusable components made us realize we could expand to much more complex streams without extra effort,' Sophie explains.
'Before Chamaileon, creating an email could take two or three days. Now, I can build and send an email in as little as an hour,' she adds. This quick turnaround enabled her team to act fast on last-minute opportunities, like a recent flash sale.
When I rejoined Qlik Studios, we had a streamline issue. We were building emails in HTML using developer time, and it took 2-3 days to get an email into market. With Chamaileon, I can now do it in an hour, allowing us to act quickly on last-minute changes, like running a flash sale.
Sophie’s team needed a solution for mobile-friendly designs and dynamic, personalized content. 'We were able to integrate dynamic content like personalized quiz results into our emails easily, without needing advanced coding skills,' Sophie explains.
Before Chamaileon, they struggled with poor mobile rendering. After switching, they saw a 35% increase in click-through rates. 'Chamaileon made our emails look great on any device,' Sophie shared.
We started using Chamaileon earlier this year, and we've since seen a 35% increase in click-through rates. One of the key reasons is the ability to pull in dynamic content like quiz results directly into our emails, something we struggled with before. Chamaileon makes it easy, no advanced coding required.
Beyond its technical capabilities, Chamaileon helped streamline collaboration across the team. 'Even non-technical members of the team could easily create and design emails without needing coding expertise,' Sophie emphasized.
'Now we can create high-quality emails without needing to involve multiple teams, which has made us much more efficient,' she said.
Before Chamaileon, creating emails required a lot of back-and-forth between the writing, development, and testing teams. Now, even non-technical team members can easily create and design emails without needing coding expertise. This has streamlined our workflow and eliminated the need for involving multiple teams in every email.
'We can save all of our key brand components—fonts, colors, and content blocks—and reuse them across different email templates,' Sophie noted. This has been crucial for maintaining brand consistency across all campaigns.
'The ability to easily access and reuse saved components has made our workflow faster and more organized,' Sophie explained.
We worked with a contractor to recreate all of our email streams and build new templates in Chamaileon. It took them no time to get up to speed in the platform, which helped us improve brand consistency across all our emails by reusing saved components like fonts, colors, and content blocks. This made it easy to maintain standards while speeding up our workflow.
'I would definitely recommend this to smaller teams, particularly if you don’t have as many development resources or need to focus your time in other ways. There’s just really no reason in my mind to spend a lot of time developing one email when you could do it in 15 or 20 minutes if you have a template that you can leverage.'
