Yasmine Nahdi

Email Design Examples

Earth Day Email Campaign Examples, Free Templates & Subject Lines

We need to do everything in our power to reverse climate change and protect what’s left of our planet. And influential brands like yours have a major role to play. April is Earth Month, and April 22nd is Earth Day. Though we should care about the environment every day

Email Design Examples

Lessons to Learn From Uber's Email Marketing

We are living in an era when the sharing economy is booming. Once named UberCab and founded in 2009, Uber is trying to establish a strategy to maximize profits, but this is a complicated process in a dynamically competitive global economy. Uber’s entry into the traditional taxi market has

Email Design Examples

Kick Off Your Super Bowl Email Marketing Campaign

In the US, it doesn’t matter if you are a football fan or not, everyone gets excited about the super bowl. And we can understand why: good food, beer, and amazing entertainment: the winning combination that can get anyone on board. In this blog post, we will give you

Email Marketing Guides & Best Practices

Email design trends for 2021

There have been many predictions of what email design trends will look like in 2021. From minimalist to maximalist design, brighter color palettes, font choices, and product highlights, email design differs from one brand to another. Yet somehow all follow the same guiding thread. We wanted to hop on the

Email Marketing Strategies

The Complete Guide to Email List Segmentation

Successfully convincing a reader to click through an email means you need to capture their interest and convince them that receiving a message from you is beneficial to their lives. What’s the best way to achieve this? The answer is to create segmented email campaigns.  Having a list of

Email Design Examples

The greatest New Year Email Ideas and Examples (+Email Subject Lines)

New Year’s Eve is approaching fast. There is no shortage of things to celebrate during this holiday season for people of all ages. Especially this year, everyone is counting the seconds to wrap up 2020! And for businesses, it is one final chance to hit their sales targets. Emails

Email Design Examples

Guide: All You Need to Know About Lifecycle Email Marketing

Can you decide to get married to someone on the first date? The answer is no as there’s an order to relationships as everyone needs time to process and nurture things. The same goes for your customers. Your potential customers can’t decide to buy after the very first

Email Campaign Creation Workflow

Everything You Need to Know about Infographics in Emails

It goes without saying that content visualization is one of the most efficient ways to present information to your audience, and it’s especially important in marketing design. That is why more and more brands start to embed infographics in emails to draw their subscriber’s attention and improve email

Email Design Examples

Beautiful Boxing Day Email Campaign Ideas for 2021

Boxing day is a holiday celebrated on the second day of Christmas, December 26. The holiday originated in the UK but is also celebrated in Canada, South Africa, Australia, and New Zealand. Boxing day is meant to be a day to give back to the less fortunate, but it has

Email Design Examples

Order Confirmation Email Best Practices to Help Your Business Stay Ahead

In this blog post, we will teach you how to compose an order confirmation email that comforts and reassures your customers. We will tell you how marketers like you make the most out of the excitement and the shopping-rush that comes with online purchases, to generate even more profits. What

Email Design Examples

Black Friday Email Examples, Templates and Subject Lines To Jump Start Your Holiday Campaigns

Black Friday is one of the most important shopping holidays, with millions of emails being sent out a day, more than any other single day. Many, if not all, e-commerce and brick-and-mortar stores offer insane sales and open at ridiculous hours, some even at midnight, to welcome frantic and overly-hyped

Email Design Examples

Thank You Emails for Every Occasion: Ideas, Examples and Templates

Have you ever received a “thank you” message from a person or company? How did you feel? You must have felt happy, respected, and valued. Saying thanks always leaves a good impression. It shows gratitude and appreciation towards other people. Businesses focusing on creating the best customer service have to

Email Marketing Strategies

8 Best Email Subject Line Tester tools to Increase Engagement

Your subject line is your subscriber’s first point of contact with your email. It needs to capture their interest with enough vigor to get them to open the email and read through its contents. Without a compelling subject line, your entire email campaign will likely fail. Thankfully, you can

Email Campaign Creation Workflow

Dark mode for emails 101 | How to design and test emails for dark mode?

Dark mode for emails has been all the rage lately. In this guide, we’ll break down everything you need to know about this new trend and help you get the essentials to design emails adapted for this setting. What is Dark Mode? Dark mode also called black mode or

Email Campaign Creation Workflow

The Marketer's Complete Guide to Email Design Systems

Email design systems have been the talk of the town recently. You might have heard this expression being tossed around in meetings or webinars, and maybe you’ve been too afraid to ask what it actually is. In this quick but thorough guide, we will walk you through everything you

Email Campaign Creation Workflow

Email Service Provider Checklist: How to choose your ESP?

Your Email Service Provider is one of the most important elements of your email marketing efforts. Choosing the right provider that best fits your needs is a challenge that email marketers face at least once in their careers. If you are looking for the perfect ESP that matches your company’

Email Design Examples

Travel Email Marketing: How the Travel & Hospitality Industries Sent Emails During the Pandemic

Without any doubt, the travel, tourism, and hospitability industries have been majorly affected by COVID-19. In fact, 217 countries have imposed travel restrictions very early on in an attempt to limit the spread of the pandemic. According to the International Air Transport Association, airline passenger revenue is estimated to decrease

Email Campaign Creation Workflow

Email Buttons: The Complete Guide to Email Button Design & Code

A  bulletproof email button is one of the most crucial elements of your email design. If your CTAs don’t work, you won’t be able to convert email subscribers. They won’t be able to engage with your content, and all your efforts up until that point have been

Email Campaign Creation Workflow

Email Footer Design Best Practices & Examples to Spice It Up

Email footer design can sound like an oxymoron to many of you out there. After all, what is there to design in the simple email footer. Isn’t it just a few lines of legal GDPR requirements? There is so much that can be done with email footers, but they’

Email Design Examples

Emails sent by gyms, fitness & workout professionals

In this blog post, we are taking a deeper look into the messages sent out by fitness brands during the global pandemic. We analyzed the emails sent out by several brands and withdrew the lessons and good case practices that you can use for your own brand. [optin-monster-shortcode id=”kvikxwhboezahaok7m6p”

Email Campaign Creation Workflow

Email Accessibility: Designing and coding accessible emails

What is email accessibility? Email accessibility is a topic that has gained more and more popularity over the last few years. Email accessibility entails designing and sending emails that can be read and understood by each and every subscriber, despite their visual compartment or other disabilities. In this blog post,

Email Marketing Guides & Best Practices

The Marketer's ultimate guide to embedding images in email

Using images in email elevates plain text emails. It is the main reason that marketers opt for HTML emails instead of plain text emails. Visual content helps people retain information. In fact, if a relevant image is paired with a piece of information, people retain 65% of the information three

Email Design Examples

Email Examples Sent By Brands During the Global Pandemic

The Coronavirus is changing the world as we know it. Our lives have changed drastically since the spread of the virus. We have to change our routines, our daily schedules, our freedom of movement has been restricted. And that affects our consumption and shopping habits. The products we once thought

Email Marketing Guides & Best Practices

Women in Email Marketing That You Need to Follow

This year’s International Women’s Day theme is #EachForEqual. The world is uniting on March 8th to celebrate gender equality and say no to stereotypes and social norms. As a way to participate in the discussion, we chose to celebrate 10 Female influencers that shape the email marketing industry

Email Design Examples

Everything You Need To Know About Customer Reviews ( + Email Templates & Email Message)

If you’ve ever bought something online, then it’s pretty safe to say that you already know the importance of user reviews, right? User reviews provide valuable inputs from first-hand experiences with the product or service. The postmodern consumer is more and more reluctant to trust companies and their