Email Marketing Guides & Best Practices Guide to Set Up Marketing Email Workflows (with Examples) Email marketing is an effective way to reach your target audience, but it can be time-consuming and tedious. That’s where email marketing workflows come in. An email marketing workflow is a set of automated emails that are triggered by specific actions or behaviors. Automation workflows can help you streamline
Email Marketing Guides & Best Practices Maximize B2B SaaS Lead Generation with Email Autoresponders Lead generation has become increasingly crucial for B2B SaaS companies in today’s competitive marketplace. With so many options available to customers, businesses must proactively reach out to potential customers and engage them with valuable content and personalized experiences. B2B SaaS also need to ensure that their lead generation strategies
Email Marketing Guides & Best Practices 10 Tips for Effective Email Campaign Management in 2023 Email marketing is still one of the best ways businesses connect with their prospects. From small-scale businesses to large ones, it is the most widely used marketing strategy. To succeed in today’s world, it is essential to come up with unique ideas that distinguish you from the masses. The
Email Marketing Guides & Best Practices 5 Worst Email Campaign Demographic Segmentation Mistakes In the world of email marketing, demographic segmentation is the holy grail for reaching the right audience with the right message. It allows you to connect with your subscribers on a deeper level, increasing engagement and boosting sales. But beware, fellow marketers! One misstep can turn your beautifully crafted email
Email Marketing Guides & Best Practices Domain Reputation: The Cornerstone of Your SaaS Email Deliverability Email deliverability is critical for the success of your SaaS email marketing efforts. Without it, your emails won’t reach their intended recipients, and you won’t be able to generate leads, nurture customers, and build relationships. Domain reputation is the cornerstone of your deliverability, as it stays with you
Email Marketing Guides & Best Practices User Experience in Email Design 2023 Nobody wants to scroll through a confusing website or test out a clunky app. People, in general, want things to be easy, intuitive, and as uncomplicated as possible. In fact, according to Antonio Perini, the CEO of Milkman Technologies: “Human beings are designed to generally choose the more convenient option
Email Marketing Guides & Best Practices Email Protocols Explained: SMTP vs POP3 vs IMAP In this day and age, emails are an essential part of everyday communication. They connect companies with customers, marketers with their audiences, and people with one another. Multiple components operate behind the scenes to make sure those communications are successful. These are email servers that receive messages from senders and
Email Marketing Guides & Best Practices Email Marketing Strategies For Supply Chain and Logistics We live in a digital world, and this has changed the way we do business. Gone are the days when you printed out brochures, passed them around to all of your customers, and hoped that people would call your company to find out more about what you offer. Instead, we’
Email Marketing Guides & Best Practices How to Reduce Your Email Bounce Rate According to Statista, about 333 million emails were sent each day in 2022. Most of them were business emails. But do you know not all of them were delivered to people’s inboxes? While on the outside, it doesn’t seem important to pay attention to your email bounce rate.
Email Marketing Guides & Best Practices Best Promotional email Examples and Practices After the slowdown, caused by pandemic lockdowns, the restart of the economy last year created huge competition among market players in almost all sectors. Marketing teams must do their best to get their promotional emails opened. Although it takes a lot of effort to make it happen, there is more
Email Marketing Guides & Best Practices Gamification in Email Marketing Games are traditionally known to be a source of marketing, but today, they are also used as a marketing strategy. The strategy incorporates game mechanics in different non-gaming environments, like emails to increase engagement. Gamification is applied in both digital and email marketing. Email gamification targets the inclusion of a
Email Marketing Guides & Best Practices How to Create an Email Newsletter that Builds Brand Loyalty If we asked you which communication channel you think customers prefer in communications with businesses, you would, most probably, say “Live chat”. True, 75% of customers prefer live chat over other methods of communication when they need to contact a business for support. However, in the reverse direction, the situation
Email Marketing Guides & Best Practices How to launch an Online Business with no coding knowledge Launching your business online has become much easier than it was years ago thanks to the no-coding trend. There’s no need to take a course in CSS or struggle with the intricacies of HTML. No need to waste hours and hundreds of dollars on manpower. Below, we’ll explain
Email Marketing Guides & Best Practices How to get your subscribers to help you boost email sign-ups A common goal of anyone with an email newsletter is to grow the number of their email subscribers. If you’re creating quality newsletters and email promotions that you are proud of, it makes sense to try and reach even more people. There are several methods that work, but one
Email Marketing Guides & Best Practices Email design trends for 2021 There have been many predictions of what email design trends will look like in 2021. From minimalist to maximalist design, brighter color palettes, font choices, and product highlights, email design differs from one brand to another. Yet somehow all follow the same guiding thread. We wanted to hop on the
Email Marketing Guides & Best Practices How to create and send upsell and cross sell emails (examples) It is already a well-known concept in marketing: selling to existing customers is easier, cheaper, and 70% more likely than selling to new prospects (Marketing Metrics). This shouldn’t come as a surprise to anyone. After all, your established customer base is already familiar with your brand. They trust you
Email Marketing Guides & Best Practices The Marketer's ultimate guide to embedding images in email Using images in email elevates plain text emails. It is the main reason that marketers opt for HTML emails instead of plain text emails. Visual content helps people retain information. In fact, if a relevant image is paired with a piece of information, people retain 65% of the information three
Email Marketing Guides & Best Practices Women in Email Marketing That You Need to Follow This year’s International Women’s Day theme is #EachForEqual. The world is uniting on March 8th to celebrate gender equality and say no to stereotypes and social norms. As a way to participate in the discussion, we chose to celebrate 10 Female influencers that shape the email marketing industry
Email Marketing Guides & Best Practices How You Can Use Social Proof in Your Emails (+6 Creative Tips) No matter what you’re selling online, chances are you’re facing crowded competition. What separates brands today, isn’t only the quality of their products, but also their ability to generate positive word of mouth around their brand. Because customers today crave authenticity. 90% of consumers say that authenticity
Email Marketing Guides & Best Practices Collection of the Most Used Email Copywriting Formulas In this blog post, you’ll find all the email copywriting templates that you will need to put together a great email campaign. Check out the rest of our email copywriting series for more resources about this subject: * How to Control Emotions through Email Copywriting * Expert Email Copywriting Guide to
Email Marketing Guides & Best Practices How to Use Triggered Emails - 13 Smart Ways You Need to Know What is the most efficient way to personalize your emails? The answer lies in the email automation process. Automated or triggered emails help you send tailored messages to the right person, at the right time. Using automated emails to enjoy the benefits of personalization might sound a paradox. These emails
Email Marketing Guides & Best Practices How Design Sprint Can Help You Create Great Email Newsletters *This is the third and last article of our Email Marketing Design Sprint series. you can catch up on the first two articles here. More than 200 Billion emails are sent on a daily basis. Consequently, it is getting increasingly difficult for digital marketers to stand out from the crowd
Email Marketing Guides & Best Practices 13+ Email Design & Email Marketing Books You Need to Read Check out our top picks of the email marketing books that you should read! Did you know that companies, on average, earn $32 for every $1 spent on email marketing? Not only is email marketing a lucrative venture for any brand, but it’s also one of the longest-standing marketing
Email Marketing Guides & Best Practices The Important Role of Good Email Design Businesses spend countless hours and quite a lot of money to ensure their websites and landing pages are designed to create the best user experience. However, it’s rare for them to spend anything close to those resources on email design and experience. This is in spite of research showing
Email Marketing Guides & Best Practices In Search for the Ideal Email Development Process - The Design Sprint Email marketing is the oldest trend there is. From the moment “You’ve got mail” hit the box office in 1998, companies registered a substantial increase in their use of email to reach their customers and prospects. However, as easy as it sounds to whip up an email marketing campaign
