Gergely Nagy

Head of Marketing at Chamaileon.io

Email Design Examples

International Women’s Day 2023 Email Marketing Inspiration & Templates

International Women’s Day 2021 will be celebrated on Monday 8 March. This holiday is a global event recognizing women’s political, cultural, social, and economic achievements all over the world. But what is international women’s day, and why should you send an International Women’s Day email? International

Email Design Examples

Email Signature Design Best Practices Illustrated with 20+ Examples

Choosing the right email signature is more important than you might think. It has a story to tell. Your signature reflects your brand. The right email signature format can make a killer first impression that can make a huge impact. How? Your email is valuable for the recipients already so

Email Design Examples

Transactional Email Best Practices Illustrated with 29+ Examples

When it comes to email marketing, most people think mainly about promotional emails only. However, there is another type of important emails: transactional emails. These transactional messages should be a fundamental part of your email marketing strategy if you want to build a trustworthy brand reputation and great customer service.

Email Marketing Guides & Best Practices

Collection of the Most Used Email Copywriting Formulas

In this blog post, you’ll find all the email copywriting templates that you will need to put together a great email campaign. Check out the rest of our email copywriting series for more resources about this subject: * How to Control Emotions through Email Copywriting * Expert Email Copywriting Guide to

Email Marketing Guides & Best Practices

How to Use Triggered Emails - 13 Smart Ways You Need to Know

What is the most efficient way to personalize your emails? The answer lies in the email automation process. Automated or triggered emails help you send tailored messages to the right person, at the right time. Using automated emails to enjoy the benefits of personalization might sound a paradox. These emails

Email Marketing Guides & Best Practices

13+ Email Design & Email Marketing Books You Need to Read

Check out our top picks of the email marketing books that you should read! Did you know that companies, on average, earn $32 for every $1 spent on email marketing? Not only is email marketing a lucrative venture for any brand, but it’s also one of the longest-standing marketing

Email Marketing Guides & Best Practices

The Important Role of Good Email Design

Businesses spend countless hours and quite a lot of money to ensure their websites and landing pages are designed to create the best user experience. However, it’s rare for them to spend anything close to those resources on email design and experience. This is in spite of research showing

Email Marketing Guides & Best Practices

In Search for the Ideal Email Development Process - The Design Sprint

Email marketing is the oldest trend there is. From the moment “You’ve got mail” hit the box office in 1998, companies registered a substantial increase in their use of email to reach their customers and prospects. However, as easy as it sounds to whip up an email marketing campaign

Email Marketing Strategies

Top 10 Email Marketing & Design Blogs You Need to Follow Today

If you’re reading this article, it means that you already realize the importance of email marketing. You know it can help you achieve a high ROI— more than any of the other marketing channels or techniques — not to mention how easy it is to create and implement emails, compared

Email Marketing Strategies

Top 10 Email Marketing Podcasts You Need To Follow

Email remains one of the most popular means of marketing. It shows the highest ROI and has proven to be the best method for customer retention. Email marketers can get a $44 return from every dollar spent on their campaign. According to Wordstream, 80% of retailers say that email marketing

Email Marketing Strategies

4 Email Marketing Fails That You Can Learn From

The first stage in the formation of Internet marketing was marked by the development of email distribution. We are all well aware of how overwhelming an inbox can be, with loads of emails that offer a range of products, ranging from miraculous cosmetics to legal services, or even “natural male

Email Marketing Strategies

Why Are People Unsubscribing From Your Newsletters?

This blog post is written by our guest writer, Mark, who will surely help you to reduce the number of people unsubscribing from emails.  Any business sending out email newsletters will find the prospect of readers unsubscribing to be scary. Watching your mailing list dwindle as recipients decide your communications

Email Marketing Guides & Best Practices

How to use humor in your email campaigns

Newsletters can easily turn boring. Of course, you can brainstorm great campaign ideas and craft copy like a genius, but it’s just not enough. Sometimes you need to come up with humor in the email design itself. Amanda – our guest writer – will surely help you out with humorous design

Email Marketing Guides & Best Practices

How to publish your article on Chamaileon Blog

If you want to get published on our resources page: chamaileon.io/resources, please make sure that you fulfill the following requirements. Why do you want to contribute an article to our audience? Our visitors are mainly email marketers or people involved in email production: designers, developers, small business owners,

Email Marketing Guides & Best Practices

How to Use Sequential Workflows Throughout Your Annual Email Marketing Cycle

Guest post by Victoria Green, ecommerce marketing expert. She walks you through an advanced, yet easy to achieve technique, that helps you get higher ROI from the same list of email subscribers. Do I need to sell you on email marketing? You probably wouldn’t even be on this blog

Email Marketing Strategies

10 Tools That Will Help You to Create Amazing Emails

Do you know how many active email accounts there are in the world? The number is expected to hit 7.71 billion by 2021. Email communication may not be getting as much attention as social media, just because it’s more private. It’s not in everyone’s face. However,

Email Design Examples

Re-engagement email best practices to win back inactive subscribers

Which one do you think makes more sense: spending resources on getting new customers or investing more into keeping your existing ones while warming up your leads with smart re-engagement email campaigns? Hint: customer retention is cheaper than acquiring new customers, and existing customers are more likely to convert than

Email Marketing Guides & Best Practices

How to Control Emotions in Email Copywriting

Being a good copywriter is like having a superpower. You may not be the real-world Charles Xavier, but you can certainly influence and manipulate thoughts and emotions much better than the average person. I first realized this when around five or six years ago I got a client who was

Email Marketing Guides & Best Practices

How to Write Engaging Email Copy About Boring Topics

One of the first projects I was a part of was about writing hundreds of articles – about plumbing. For days we just sat with my colleagues in the office, because we didn’t know how we can make that topic interesting enough for people to read it. Keep in mind

Email Marketing Guides & Best Practices

How to Write Effective Email Copy to Grab (and Maintain) Attention

I began my career as a journalist – before I was a copywriter I worked for online news sites and wrote dozens of news articles in a day. In school, they taught me that a good headline and lead should provide all the important information to the reader. I’m sure

Email Marketing Guides & Best Practices

How to Come up with the Perfect Email Call To Action?

About two years ago my boss held his first webinar. He spoke about the basics of copy writing. Around 300 people watched the live feed, which was a result we didn’t even dream about. Our goal was lead generation, the webinar was the lead magnet. We wanted to reach

Email Marketing Guides & Best Practices

Storytelling in Email Marketing - Your Story Needs a Hero And It's Not You

It was a breezy, cold morning. I was standing on the roof of the office. The sun was just coming up, so the only heat I felt was in my palms, radiating from my freshly made coffee. I was troubled. I had to send out a newsletter in just 25

Email Marketing Guides & Best Practices

Features or Benefits - Which One Should You Focus on in Your Email Copy?

Early in my career I came across one of the most iconic advertisements in existence: the one David Ogilvy, possibly the best copywriter to have lived wrote for Rolls Royce. It looks like this: Now this, what you see in the headline is a technically a feature – actually the whole

Email Marketing Guides & Best Practices

Message Match: How to Line Up Your Subject Line, Email and Landing Page Copy?

A few months ago I received an email from a bank. It told me that I can and should “Simplify my loans”. I don’t have any, and this landed in the spam folder, but regardless I grew curious about the campaign – this is an occupational hazard for copywriters I

Email Marketing Guides & Best Practices

Expert Email Copywriting Guide to Help You Avoid SPAM Filters

My SPAM folder contains thousands of emails. I hardly ever delete them and quite frequently even save them for later – to use them as examples or simply share a laugh with fellow copywriters. First of all, this was the subject line it came with: Invest in United Kingdom’s Q