Why LinkedIn Automation and Email Marketing Are a Match Made in Heaven

Sam Krol

• 6 min read

LinkedIn automation helps generate potential leads and brings more profit to your company. Instead of sending messages manually, you can select contacts and personalized messages and broadcast them in one go. With automation, you can increase your profile presence and skyrocket your social selling skills.

Whether you have a large company, agency, or a small-sized business, you can achieve career or business goals by automating LinkedIn. These tools also target non-potential leads to convert them into clients. While keeping subsequent track of new connections who have just joined your LinkedIn family.

So, we can say that automation can be a game changer for all types of businesses.

But what is the trick behind sending automated messages?

While sending bulk messages using any software, the golden thumb rule is, to be honest with your receiver and keep your messages short but effective. As a result, without getting spammed for the activities, it can maximize presence and outreach.

  • Select connections from “my network”
  • Transfer these profiles to CRM
  • Next, adjust the requirements
  • Then open CRM and fill in a message template
  • Then personalize the message and mention Name, Last Name, Position, and company name
  • Then specify the amount of connection you wish to reach out

What do You need to Know About LinkedIn Automation?

It offers a handful of features, using an additional tool or plugin, “Dripify, Octopus ORM, Zopto.” It will enhance the automation experience and bring out the best results for the business. By using these auto-connect tools, you can get connected with millions of prospects, showcase your ideology and build an active profile on LinkedIn.

As LinkedIn automation is designed to mimic human behavior, it can perform any activity which requires human effort. And besides providing pro-efficient results, automating your LinkedIn profile can benefit you in various ways. Which includes:

  • Data collection
  • Creating personalized but more professional messages
  • Run personalized campaigns
  • Easy integration with other tools or plugins
  • Creating effective omnichannel B2B prospecting campaigns
  • Achieve professional and business goals
  • Keep track of follow-ups and messages

LinkedIn automation effectively automates a certain important task that can act as an additional advantage for the user:

  • Making connection requests effective with messages
  • Hyper-personalization of messages the based on collected data
  • Setting up social selling campaign along with follow-ups
  • Filtering out the custom target audience for better outreach
  • Getting insights into the campaign

Cloud-based solutions

Various tools or plugins are available for LinkedIn, but cloud-based automation tools are considered the safest. A cloud-based solution solves all your security patches and keeps your profile active without getting spammed. Although it runs just like a regular autopilot for LinkedIn Chrome it operates the browser in “headless” mode. A cloud-based solution can easily access your LinkedIn profile while automating the activities without running any standard browser. It is difficult for it to detect a headless browser ad tracking your profile.

It can easily distinguish whether their platform has been logged in through a standard browser or a browser with headless mode. This makes it clear that LinkedIn observes browser-based automation tools but finds it difficult to track down cloud-based automation extensions.

Benefits of using cloud-based solutions

Usage of cloud-based solutions with automation LinkedIn has immense benefits! You can build a business, generate more leads and maintain a secure atmosphere for the business. With the usage of the cloud, you can automate almost everything and keep your accounts secure. Also, with cloud base solutions, you can enjoy an easy login process. However, we have mentioned a few more advantages of using this extension below.

  • Precise with LinkedIn automation

While using a browser, you need to filter the target audience manually, a cloud-based automation tool does that automatically. You must set the commands for once, and here you go. The bot will imitate human behavior until you stop it manually. It helps save time and only brings out extremely potential leads.

  • Keep login secure

Cloud-based automation tools are designed to deliver a more secure atmosphere for the user. For example, you only have to log in with your LinkedIn credentials, and the cloud will remember and secure the payment methods & login credentials. In addition, this extension will keep the passwords encrypted even if the user is already logged in.

  • Provide security 24’7

Cloud-based automation tools can provide the utmost security while switching the device off. It continuously runs the application in the background and keeps your data secure.

  • Undetectable to LinkedIn

Cloud-based automation tools are considered safer because these extensions use their system of VPNs and proxies. In addition, making it undetectable and a secure automation extension prevents your profile from getting spammed.

Why Automate LinkedIn?

If you are a sales professional or a businessman who deals in B2B, LinkedIn is amongst the best social platforms without a doubt. LinkedIn automation helps manage your profile and nurture leads across the LinkedIn platform and Sales Navigator. Also, it helps eliminate unauthorized profiles and connect you with genuine ones.

LinkedIn automation accelerates your profile’s reach, keeps your profile active, and offers more security to your account. LinkedIn automation helps run sales campaigns to achieve goals with authentic results. It provides raw data & statistics and offers real-time insights to analyze your growth.

Another benefit of having your LinkedIn automated is analyzing suitable profiles with the same interests and sending a connection invite with a personalized message. It incredibly reduces human effort and matches you with only like-minded people.

Top 3 LinkedIn Automation Tools

It’s extremely important to maintain an active presence on social media platforms. One has to post and generate engaging content for the users actively, but it requires time, human effort, and more. LinkedIn automation makes your life a little easier and automates almost everything. Also, besides saving you time, it benefits you in:

  • Sending bulk connection requests
  • Sending follow-up messages
  • Creating a more professional yet personalized message
  • Help run personalized campaigns
  • Collect data for improved iterations of your campaigns
  • Integrate with other marketing tools
  • Help creates result oriented omnichannel for campaigns

Various tools, plugins, and extensions work efficiently with LinkedIn automation. Here, we have mentioned some of them:

Dripify

Dripify is advanced sales automation software that helps create sales funnels and works as a cloud-based solution for users. By importing leads from the CSV files, you can create a foolproof prospecting sequence that helps in prospect analysis. You can also easily conduct A/B testing and manage leads with a LinkedIn automation tool like Dripify.

With the help of Dripify, you can establish a selective workflow and bring your clients on board for further proceedings. Furthermore, it helps analyze LinkedIn dynamics with trackable metrics and develop a summary report for the downloadable data. As the interface is accessible, no technical skill is required to exercise drip campaigns and integration.

Zopto

If you are required to create customized campaigns, Zopto is one of the most productive automation tools for LinkedIn. It will only target the ideal prospects in various ways. Zopto takes minutes to set up, but once it has been synched, it offers a handful of filters and fine tuners. This helps you filter out the desired leads based on – location, seniority, technology that the company uses, industry, level, title, size of the company, and the number of followers or connections the user has.

Zopto offers various targeting options to derive desired leads and business for the venture. And apart from all these features, Zopto offers myriad options to match the level of engagement required for any business.

You can also enjoy following the matrix to boost your business with Zopto:

  • Sequential messaging
  • Twitter engagement
  • Connection invites
  • Profile or in-mail view generator

Octopus CRM

Octopus CRM is the most dynamic automation tool for LinkedIn. With internal CRM and drip campaign features, it allows you to track the interactions done on LinkedIn. It also offers features like – an easy search option with tags and adding notes to profile cards.

In addition, Octopus CRM uses advanced technology that automatically detects the reply from a new connection to increase the response rate. Furthermore, Octopus CRM has various automation features specially designed to automate LinkedIn invitations, connections, and endorsements.

How to Get an Edge in Email Marketing Using LinkedIn Automation Software

LinkedIn automation can be a powerful solution to enhance email campaigns and maximize outreach efforts.

Firstly, by utilizing LinkedIn automation, one can streamline the process of finding and connecting with potential prospects. With a LinkedIn scraper, you can easily extract users’ emails. LinkedIn data scraping tools can help identify and target specific professionals based on their industry, job titles, or geographic location, allowing for more targeted and efficient email outreach. All data, including user emails, will be exported in one CSV document.

After that, you can use email marketing automation tools to create email sequences and send sales emails to your potential customers whose email addresses were collected previously and extracted from LinkedIn.

That’s why you’ll look more professional when communicating with your customers via email outreach.

By integrating LinkedIn data into email outreach, one can gather valuable insights about prospects, such as their background, interests, and professional achievements. This information can be used to craft highly personalized and engaging email messages that resonate with the recipients, increasing the chances of a positive response.

Conclusion

LinkedIn automation tools have made using LinkedIn a lot easier. Rather than doing everything manually, you can now use these extensions and skyrocket your social skills. These tools are designed with accurate technology; you are not required to have technical knowledge. With a single click, you can put everything on autopilot mode.

By harnessing the power of LinkedIn automation software, you can gain a significant edge in email marketing efforts, reaching the right people with tailored messages and achieving higher engagement and conversion rates. Stay ahead of the curve by leveraging this powerful tool to optimize your email marketing strategy and outperform your competitors.