Email Design Examples

Spread the Love with Valentine's Day Emails in 2023

Yasmine Nahdi

• 7 min read

Find some quick inspiration to guide your next Valentine’s Day email campaign, from email subject line examples to free Valentine’s Day email templates that you can edit and send right away. This time of the year is one of the most important sales holidays, according to Statista the planned Valentine’s Day spending in the United States was expected to reach approximately 24 billion U.S. dollars in 2022. An average of 175 U. S dollars were spent per consumer in the same year.

Companies start their email campaigns in the middle of January and they continue to send them until February 14. Make sure you start to send out your emails in time at least a few days before Valentine’s Day.

Best Valentine’s Day email subject lines

We went through hundreds of Valentine’s Day email subject lines and chose the ones that stood out the most. Check them out and get inspired:

  1. Hurry! Last Chance For Valentine’s Day with Express Shipping
  2. [Company] Loves You
  3. With love: 2 months of [Product]
  4. Share the love and save [Discount]
  5. A Valentine, from you to you
  6. Be ours? ❤️
  7. Love Stinks
  8. Make-Up or Break-Up
  9. 💓 Send a love letter on me 💓
  10. Don’t miss out! FREE [Product], when you buy 2
  11. V-day shop closing soon! ❤
  12. Next-Level Valentine’s Day Gift Guide
  13. Last day! ⏰ 8 hours left to get our best-selling pendant for Valentine’s Day
  14. NEW V-DAY 💝 TRADITIONS COMING YOUR WAY!
  15. It’s love at first sight
  16. Restock Alert: New Sale Section 🙌
  17. Save 25% on Galentine’s Gifts for the Girls
  18. 💝 Drop a hint for Valentine’s Day…
  19. Here’s A Treat – Red Hot Valentine’s Sale
  20. A few of our favorite items for the perfect moment
  21. Be a Thoughtful Valentine! Shop Our Top Collections & Save Up To 15%
  22. 35% Off Iconic Valentine’s Day Styles😍
  23. You are going to LOVE this sale…
  24. 🎁 50% OFF Your Second Item!
  25. 💕A message of love they’ll treasure forever💕
  26. Will you be my Valentine? 💋
  27. What does Mom really want for Valentine’s Day?
  28. Valentine’s Day coming soon… Perfect Gifts For Him this Valentine’s
  29. Less than 3 weeks to go! Early Bird Valentines Special! 🌹
  30. Cupid’s struck gold with these brand-new Valentine’s gifts… 💘
  31. Love is in the air! Get inspired by French romanticism for Valentine’s Day
  32. New Arrivals by Agent Provocateur 💕
  33. Up to 30% off on all gifts 🎁 Lovely Wednesday 💗
  34. Valentine’s Day Email Backgrounds & Other Free Resources
  35. Treat Him Right This Valentine’s

2022 Valentine’s Day email campaigns

Only a few weeks separate us from this year’s Valentine’s Day. And, already, brands are rolling out their Valentine’s Day email campaigns.

Check out what the competition is sending and get some Valentine’s Day email ideas. Customers on this day mainly plan to give Flowers 37%, Candy 56%, Greeting cards 40%, Day out 31%, and Jewelry 22% according to NRF. We will show you examples of these popular options, so make sure you check them out with us.

Outdoor activities on Valentine’s day

This Valentine’s day email sent by Bote Board is not only amazingly designed, but also very well written. They included different options for women and men also.

Our Valentine’s Day Gift Guide is Here

bote-board-us-our-valentines-day-gift-guide-is-here

 

Valentine’s Day Gift cards

E-Gift cards are a great gift idea for those who don’t really know what they exactly want. Many brands are focusing on promoting their Gift cards that are cost-efficient and easy to get. Nowadays we can buy gift cards in almost every store, but there are plenty of options to get them virtually as well.

The most romantic gift of all

                    Cupid approved

Valentine’s Day Gift Ideas

Animi-causa-boutique-valentines-day-gift-ideas

Oops, You Forgot Someone

Self-love on Valentine’s

Valentine’s day is an occasion to feel and express appreciation for people you love – starting with yourself. This is a great point to focus on if your company sells a product that can’t really be marketed as Valentine’s gift.

A perfect example to showcase what we mean: Remy is a brand that sells weighted blankets. Instead of encouraging their email list to buy their SO a weighted blanket (which is not a sexy/romantic idea and will probably not have high conversion rates), the brand focused on self-love.

Love the way you sleep again

remysleep-love-the-way-you-sleep-again

 

   From me to me 💓

Valentine’s Day jewelry emails

When designing your HTML email template for your jewelry business, make sure to keep it as simple and elegant as possible. Jewelry is a symbol of luxury, classiness, and delicacy, and your email design should reflect that as well.

We will show you great examples of how to make your emails clean, but also eyes catching at the same time.

Valentine’s Day Is for Taking Chances

Keep your email colors faded and neutral. If you want to want to adventure with some colors, make sure to choose jewelry products that translate the same message. Take for example the last email example from our selection down below. The company chose pink for its Valentine’s Day template and also chose to promote jewelry matching the design.

😍 The Perfect V-Day Gifts Under $50

Valentine’s Day emails for florists

A study by “AboutFlowers” found that over 250 million roses are produced for Valentine’s Day. If you are in the flower business, you would be crazy not to take advantage of this holiday and promote your products to your mailing list. According to Statista around 17% is the Open rate of the email campaigns sent out by florist companies.

Love is in the air: Save 20% sitewide! 💕

                          Guarantee your flowers for Valentine’s Day 🚚

To help you segment your list and send more targeted email messages, we compiled a few statistics:

  • Men buy more flowers on Valentine’s Day than women (37% vs 19%).
  • Flowers are bought mainly for spouses and partners (76%). However, people buy flowers for their family members as well: 23% for their mothers, 15% for their children.
  • The most popular flowers to buy on Valentine’s day are Roses (Red, White, Pink, Mixed Roses, Yellow, etc), Tulips, Lilies, Carnations, and Mixed Flowers.

Declare your love with eternity roses.

                         Say and show how you feel with Le Mini Letter Gift Sets.

Lingerie Valentine’s Day emails

If you are selling Lingerie, Valentine’s day is the best occasion for you to cash in big. Valentine’s night is more important than V-Day for some and lingerie is a big part of it. It is a popular option to gift it to your chosen one and also to surprise yourself.

Here is some information that we think could help you plan and send a well-targeted email about lingerie:

  • A study found that black lingerie is the most popular color for Valentine’s day gifts.
  • Thongs are the most popular type of panties on V-Day.
  • Lingerie is not only for women. Some brands use Valentine’s day to promote their men’s underwear.
  • When promoting your lingerie lines for Valentine’s day, make sure to include items of different sizes and types. Body inclusivity is no longer a choice.
  • Including the price can also help to reach your audience easier.

In this example, we can see how this company made its lingerie email campaign elegant and solid. They also included the prices and offered free delivery over a given amount.

Valentine‘s Day Luxuries Under £35

This particular brand of lingerie took a completely different approach in their Valentine’s day email. They went with specific colors and to match the design they gave 20% off all of the lingerie in the same colors as the template.

20% off select styles. Happy Valentines Day from Cosabella.💕

                    For a limited time only.

 

Valentine’s Day Emails for Gift Ideas

 

These diagrams hold data collected from men and women in 2022. They could give you an idea of what people like to gift their loved ones on V-day.

In the Valentine’s Day email examples down below, we selected templates from different product categories and target audiences. You’ll find Valentine’s day gift ideas for mothers, email gifting guides for him and her, and many more fun examples.

Valentine’s Day email backgrounds and resources

There are plenty of websites where you can find free Valentine’s day background images for your email marketing campaign. Here are a few Unsplash, Pexels, Pixabay.

If you are looking for some inspiration for choosing the color palette for your email you can check out Coolors. This color palette generator suggests hundreds of color schemes that fit your branding colors.

You can use Canva to design your own Valentine’s day email background and adjust it to your brand requirements.

Check out this article to find more free websites and tools that’ll help you design the most awesome emails.

Valentine’s Day free email templates

Our professional email designer created 5 HTML email templates that you can easily edit and send out to your email list.

These Valentine’s day HTML email templates are:

  • Free
  • Mobile responsive
  • Easy to edit
  • Can be sent using any ESP