Maintaining brand consistency is a critical aspect of any successful marketing campaign. This is especially true when it comes to email marketing, where consistent branding can have a significant impact on the success of your campaigns. In this article, we will explore the importance of brand consistency in email marketing

Email marketing remains one of the key drivers of digital businesses, and eCommerce is no exception. If your online store runs on Magento, email marketing is impossible without automation platforms and extensions. Online store owners are constantly in search of ways to boost their business, from navigation improvements and Magento

Email marketing has become regulated throughout the world and across email client platforms. Wherever you are operating from and whichever customer segment you are targeting, chances are you are affected by email regulations and particularly email privacy policies. In this blog post, we will cover the most important and recent

According to a 2020 report, 86% of consumers expect to be engaged by businesses via email and 52% expect engagement from text messaging. Consumers prefer these communication channels for their ease of use and their omnipresence in daily life. And for companies, combining emails and text messages creates a holistic

Real-time collaboration tools are indispensable helpers in managing a company or individual projects. Online services and applications are widely available on the market. They allow increasing the efficiency of the team many times over. Thanks to real-time collaborative access to documents, no data is lost. Employees and management work exclusively

When email marketers measure email campaign performance, they look at deliverability, open, and click rates. But a truly engaging email is the one that your customers want to forward to their colleagues, friends, or family. This way you increase your reach, brand awareness, and might even grow your email list.

Successfully convincing a reader to click through an email means you need to capture their interest and convince them that receiving a message from you is beneficial to their lives. What’s the best way to achieve this? The answer is to create segmented email campaigns.  Having a list of

Maintaining a clean email list is at the forefront of any successful email marketing campaign. You shouldn’t expect much from an email list of disinterested or unengaged contacts. But even more important is the accuracy of the list. Sending newsletters or promotions to an email list with outdated, low

Your subject line is your subscriber’s first point of contact with your email. It needs to capture their interest with enough vigor to get them to open the email and read through its contents. Without a compelling subject line, your entire email campaign will likely fail. Thankfully, you can

The email marketing funnel is the series of emails that SaaS companies send in order to increase conversion. In thing complete guide, we will walk you through everything you need to create an email marketing series that is adapted to your needs. And that will help you increase your conversions.

Running a successful business is all about making the right decisions. Everyone knows that. You can have the best quality product out there, but if you choose to target the wrong market, you will never reach your goals. The same goes for Marketing. Billions of dollars are invested every year,

If you’re reading this article, it means that you already realize the importance of email marketing. You know it can help you achieve a high ROI— more than any of the other marketing channels or techniques — not to mention how easy it is to create and implement emails, compared

Did you end up here because you want to create responsive email templates for your business, but you still aren’t sure about the quickest method and the best email builder tool for your requirements? It’s OKAY! You aren’t the only one struggling with this topic. Lucky for

Email remains one of the most popular means of marketing. It shows the highest ROI and has proven to be the best method for customer retention. Email marketers can get a $44 return from every dollar spent on their campaign. According to Wordstream, 80% of retailers say that email marketing

The first stage in the formation of Internet marketing was marked by the development of email distribution. We are all well aware of how overwhelming an inbox can be, with loads of emails that offer a range of products, ranging from miraculous cosmetics to legal services, or even “natural male

This blog post is written by our guest writer, Mark, who will surely help you to reduce the number of people unsubscribing from emails.  Any business sending out email newsletters will find the prospect of readers unsubscribing to be scary. Watching your mailing list dwindle as recipients decide your communications

Do you know how many active email accounts there are in the world? The number is expected to hit 7.71 billion by 2021. Email communication may not be getting as much attention as social media, just because it’s more private. It’s not in everyone’s face. However,