When I need to come up with an email design from scratch for ourselves or for a client, I sit down and dive deep into what’s already available: * Email content – In most cases, I start with email copywriting, and that’s what I advise for all businesses. Lorem ipsum

When I was first involved in email marketing 10 years ago, there were no smartphones. We “only” had to struggle with Microsoft Outlook, Lotus notes and some local email clients and until we obeyed the standard email width – 600 px – we were ok to go. I didn’t know too

Responsive web design has been a hot topic for years. 2013 was the peak. But still there are tons of websites which are not mobile-friendly. I couldn’t find fresh statistics about the percentage of responsive websites vs. traditional ones. According to an article from May 2015 only 56% of

This is the fourth article of the “Email Design Basics for Email Marketers” series. In this chapter, I’m going to explain what kind of elements make up an email template and how they are built. I’m not an email design genius, neither an email developer. I’m an

It was already almost ten years ago when I first had to deal with editing an email design in HTML. Back then, I had no idea what it was exactly and what could go wrong if I changed some parts of the code. I’m not a software developer or