Email Marketing Guides & Best Practices Retention Email Marketing: 10 Types of Emails to Guide Your Next Campaign A high number of businesses prioritize customer acquisition over retention. This is bewildering, considering that it costs 5 – 25 times more to attract a new customer than to retain an old one. Consider, too, this bit of marketing intel by Marketing Metrics: Your sales efforts have a success rate of
Email Marketing Guides & Best Practices How to use humor in your email campaigns Newsletters can easily turn boring. Of course, you can brainstorm great campaign ideas and craft copy like a genius, but it’s just not enough. Sometimes you need to come up with humor in the email design itself. Amanda – our guest writer – will surely help you out with humorous design
Email Marketing Guides & Best Practices 11 Lessons Every Business Should Learn from Groove's Startup Journey Over five years have already passed since we began our full-time startup journey from Budapest. We had serious ups-and-downs and are still looking for the best way to grow our SaaS business. Thankfully, we are purely financed by paying customers so we are not dependent on investors. We have a
Email Marketing Guides & Best Practices How to publish your article on Chamaileon Blog If you want to get published on our resources page: chamaileon.io/resources, please make sure that you fulfill the following requirements. Why do you want to contribute an article to our audience? Our visitors are mainly email marketers or people involved in email production: designers, developers, small business owners,
Email Marketing Guides & Best Practices How to Use Sequential Workflows Throughout Your Annual Email Marketing Cycle Guest post by Victoria Green, ecommerce marketing expert. She walks you through an advanced, yet easy to achieve technique, that helps you get higher ROI from the same list of email subscribers. Do I need to sell you on email marketing? You probably wouldn’t even be on this blog
Email Marketing Guides & Best Practices The State of Email in Business Communication in 2018 With the rise of disruptive business communication tools and the continuous emergence of new social media platforms, the biggest debate within the business communication world has been regarding the possible death of email. Is email dead? We asked Filza Naveed from ContactMonkey, who is an expert in internal comms to
Email Marketing Guides & Best Practices Inspiring Activation Email Template Examples Worth Experimenting With Signing up for services isn’t what it used to be. The internet economy has resulted in more and more new online services popping up daily. Users are constantly signing up for new tools, services, newsletters, content and other services online. What this means for you as a business owner
Email Marketing Guides & Best Practices 22 Automated E-commerce Email Template Examples Since Covid, e-commerce has completely took off. And we say ecommerce, we say ecommerce emails. Before, emails were used to place orders and send invoices to the clients. Today, we can and should send e-commerce email templates in order to convert subscribers into customers. E-commerce email design best practice Your
Email Marketing Guides & Best Practices 900+ Free Responsive Email Templates to Help You Start with Email Design This article was last updated on April 10th, 2018. I’m not a developer, just an online marketer. When I first got involved in email design, I had no HTML knowledge. I spent some days learning about the basic concepts of HTML email templates. Although I easily understood the basics
Email Marketing Guides & Best Practices 23 Newsletter Topic Ideas for Your Next Email Campaign We live in a world of information overload. With every social media feed filled with businesses claiming how great their services are, an email newsletter is a content which bypasses all this noise and hits that perfect marketing + engagement spot. In fact, 77% of people prefer to get permission-based promotional
Email Marketing Guides & Best Practices Bonus Material Free responsive Email Template Builder, Designer & Editor 400+ Free Responsive Email Templates- Download Christmas Email Package- Download If you want to modify templates or start designing your own template right away you can do it here for free. You can download ALL the bonus templates, checklists, eBooks and post PDF
Email Marketing Guides & Best Practices Top Tips For Successful Seasonal E-commerce Emails To maximize click-through rates and ultimately, sales, you must be savvy when it comes to seasonality. Seasonal ecommerce emails will help you grab people’s attention when you need it the most. Tap into existing conversations and the ongoing consumer cycle. Pop up in their inbox with some hyper-relevant content,
Email Marketing Guides & Best Practices The Ultimate Email SPAM Law Collection - 28 Countries Included When companies step out to the global scene, many difficulties arise. SPAM law is one of them. As an email marketer, your best interest is to bring relevant content to your clients. To earn their trust, the content also has to be in a presentable format and with a clear
Email Marketing Guides & Best Practices How to Control Emotions in Email Copywriting Being a good copywriter is like having a superpower. You may not be the real-world Charles Xavier, but you can certainly influence and manipulate thoughts and emotions much better than the average person. I first realized this when around five or six years ago I got a client who was
Email Marketing Guides & Best Practices How to Write Engaging Email Copy About Boring Topics One of the first projects I was a part of was about writing hundreds of articles – about plumbing. For days we just sat with my colleagues in the office, because we didn’t know how we can make that topic interesting enough for people to read it. Keep in mind
Email Marketing Guides & Best Practices How to Write Effective Email Copy to Grab (and Maintain) Attention I began my career as a journalist – before I was a copywriter I worked for online news sites and wrote dozens of news articles in a day. In school, they taught me that a good headline and lead should provide all the important information to the reader. I’m sure
Email Marketing Guides & Best Practices How to Come up with the Perfect Email Call To Action? About two years ago my boss held his first webinar. He spoke about the basics of copy writing. Around 300 people watched the live feed, which was a result we didn’t even dream about. Our goal was lead generation, the webinar was the lead magnet. We wanted to reach
Email Marketing Guides & Best Practices Storytelling in Email Marketing - Your Story Needs a Hero And It's Not You It was a breezy, cold morning. I was standing on the roof of the office. The sun was just coming up, so the only heat I felt was in my palms, radiating from my freshly made coffee. I was troubled. I had to send out a newsletter in just 25
Email Marketing Guides & Best Practices Features or Benefits - Which One Should You Focus on in Your Email Copy? Early in my career I came across one of the most iconic advertisements in existence: the one David Ogilvy, possibly the best copywriter to have lived wrote for Rolls Royce. It looks like this: Now this, what you see in the headline is a technically a feature – actually the whole
Email Marketing Guides & Best Practices Message Match: How to Line Up Your Subject Line, Email and Landing Page Copy? A few months ago I received an email from a bank. It told me that I can and should “Simplify my loans”. I don’t have any, and this landed in the spam folder, but regardless I grew curious about the campaign – this is an occupational hazard for copywriters I
Email Marketing Guides & Best Practices Expert Email Copywriting Guide to Help You Avoid SPAM Filters My SPAM folder contains thousands of emails. I hardly ever delete them and quite frequently even save them for later – to use them as examples or simply share a laugh with fellow copywriters. First of all, this was the subject line it came with: Invest in United Kingdom’s Q
Email Marketing Guides & Best Practices Everything You Need to Know About Email Subject Line Copywriting Back when I first started writing emails, I didn’t think there was much to subject lines. How hard can they be to write, right? Well, it turns out it is a whole art form to craft subject lines (and headlines, slogans – basically anything where you are limited to a
Email Marketing Guides & Best Practices Best Sites to Find Free Resources for Your Next Email Template Design When I need to come up with a new email design or just a couple of ideas for a client, I usually follow the checklist below: * Try to understand the existing corporate identity/brand style of the client. * Check out email designs of their top competitors. * Clarify the goal(s)
Email Marketing Guides & Best Practices How to Get Your Emails Delivered to the Gmail Primary Tab Easily This is a guest post by Zoran Orak, a renowned email marketing consultant, who will help you to understand better if your emails will end up in the promotion tab or the primary inbox in Gmail. I would only like to add that I usually mark as SPAM or delete
Email Marketing Guides & Best Practices How to Do a Successful Product Hunt Launch? (Case Study) This is a guest post from Gabor Papp, the former Growth Marketer of Shapr3D an awesome CAD tool designed for iPad pro. This article originally appeared on in Hungarian on Gabor’s online marketing blog and I (Roland, Chief Chamaileon) asked him to come up with an English version and
