Without any doubt, the travel, tourism, and hospitability industries have been majorly affected by COVID-19. In fact, 217 countries have imposed travel restrictions very early on in an attempt to limit the spread of the pandemic. According to the International Air Transport Association, airline passenger revenue is estimated to decrease

Choosing the right email signature is more important than you might think. It has a story to tell. Your signature reflects your brand. The right email signature format can make a killer first impression that can make a huge impact. How? Your email is valuable for the recipients already so

There’ll be a time when you will feel that your promotional email marketing campaigns are becoming a bit stale. That’s when you know it’s time for a change. This blog post will help you get through that, and give you some tips to spice up any email.

In this blog post, we are taking a deeper look into the messages sent out by fitness brands during the global pandemic. We analyzed the emails sent out by several brands and withdrew the lessons and good case practices that you can use for your own brand. [optin-monster-shortcode id=”kvikxwhboezahaok7m6p”

Updated on March 21, 2023 I’m sure that there were a couple of newsletter design articles you checked out before you found this piece of content. I did detailed research on this topic as well and bounced into many articles that either felt too general for me or didn’

When it comes to email marketing, most people think mainly about promotional emails only. However, there is another type of important emails: transactional emails. These transactional messages should be a fundamental part of your email marketing strategy if you want to build a trustworthy brand reputation and great customer service.

The Coronavirus is changing the world as we know it. Our lives have changed drastically since the spread of the virus. We have to change our routines, our daily schedules, our freedom of movement has been restricted. And that affects our consumption and shopping habits. The products we once thought

Building anticipation before you launch your new product is the best way to trigger the customers’ desire to purchase it. Although you need a long email list to leverage this tactic, it works if it’s done right. Your launch campaign needs to leverage more channels such as paid and

If you’ve ever bought something online, then it’s pretty safe to say that you already know the importance of user reviews, right? User reviews provide valuable inputs from first-hand experiences with the product or service. The postmodern consumer is more and more reluctant to trust companies and their

Event reminder article update – 08. 2023. You’ve successfully organized an exciting event, and RSVPs are pouring in. Well done! However, your job isn’t done just yet. To guarantee a fantastic turnout and ensure that everyone who accepted the invitation shows up, you need a strong event reminder strategy

Turning your website visitors into customers isn’t easy. That’s why it’s crucial to build relationships and trust with your new email subscribers from day one. When somebody subscribes to your newsletter or creates an account in your application more than half of them expect to receive a

Here’s a hypothetical situation. Greg owns a small company that has an amazing product. However, the product doesn’t get enough exposure and Greg’s marketing efforts haven’t been that successful. He decides to turn to the power of word-of-mouth marketing to let more people know about his

Did you know that customers who buy products through email marketing spend 138% more than customers who don’t receive offers via email? This is why you should think about sending more promotional emails. What is a Promotional Email? Promotional emails are emails advertising a product or a service for

You probably already know that email is one of the most powerful tools in your marketing arsenal. But you don’t have to take our word for it. Here are a few ecommerce email marketing statistics to show you just how powerful email can be for your business: * 60% of

It takes a lot of time and resources to have efficient email marketing campaigns. Sometimes we aren’t able to do everything on time. There’s always something unexpected that pops up on our list to be sent out. That’s why you should plan your campaigns ahead of time.

Which one do you think makes more sense: spending resources on getting new customers or investing more into keeping your existing ones while warming up your leads with smart re-engagement email campaigns? Hint: customer retention is cheaper than acquiring new customers, and existing customers are more likely to convert than