Email Campaign Creation Workflow

A collection of 33 posts

Email Campaign Creation Workflow

What you need to look for when creating or buying an email design system

Expanding the brand design system with an email-specific subset is a great way to retain the email channel in the branded design consistency realm. Furthermore, an email design system speeds up email campaign production time too. When companies thrive to achieve a unified omnichannel look, they often consider ordering the

Email Campaign Creation Workflow

Email Production Process

Is your email marketing production process optimized? Planning and putting in place an effective email marketing campaign is not a one-person job. And when there is more than one person involved, things tend to get a bit messy. That’s why you need to read up on the best email

Email Campaign Creation Workflow

How to create a successful editorial newsletter

There’s no doubt that email marketing is one of the highest-converting marketing methods. According to Barilliance (2022), the average conversion rate for email marketing was 15.22% in 2021. This is because email newsletters are typically sent out to an otherwise already-interested market. It’s also easy to nurture

Email Campaign Creation Workflow

Centralized email creation workflow: optimizing your email productivity

CEO and co-founder of Chamaileon, Roland, started his professional career as an email marketer in 2008. Emails back then were mostly hand-coded, so Roland had to work closely with front-end developers to create and update email templates. Roland, however, was first and foremost a marketer. He was not fluent in

Email Campaign Creation Workflow

How to design brand style guidelines?

Customers will buy from one of the 3 top of mind companies. Top of mind means the brand that your customer thinks of first when they think of the type of product/solution you’re offering. For example, my 3 top of mind brands in design software are Canva, Figma,

Email Campaign Creation Workflow

The art of using color psychology for your email designs

Studies show that 93% of people make purchase decisions based on visual appearance. This means that the way you design your emails has a direct impact on your online sales revenues. And colors play a huge role in the way your email message is perceived. Psychology research has proven that

Email Campaign Creation Workflow

How to Use the Inverted Pyramid Method in Your Email Design?

What do you need to know about the inverted pyramid email design? The phrase “Less is more” is perfectly accurate for email marketing, especially since most inboxes are crowded with promotional emails. Email marketers face fierce competition for people’s attention all the time. The challenges start with the subject

Email Campaign Creation Workflow

Why image-only emails are a big no-no

Every email marketing expert will tell you that image-only emails are a big no-no. But why is that? Some people can argue that image-only emails are accepted today thanks to the development of highly intelligent spam filters that can now differentiate between spammy behavior (mainstream, user interaction, links, etc) and

Email Campaign Creation Workflow

The marketer's guide to embedding video in emails

Brands are finding it harder and harder to reach customers’ inboxes with 21% of legitimate emails ending up in spam folders. Other companies struggle with creating engaging email content. Their email marketing metrics are declining and they are losing customer engagement. In this blog post, we will show you how

Email Campaign Creation Workflow

Limitations of HTML Email Design - Video, Fonts, Javascript, Flash and others

Have you ever tried adding the embed code of a YouTube video to your HTML email design? There are ways to make videos work in a couple of email clients, but there’s still no solution that would work everywhere. Same goes for custom and Google fonts as well. They

Email Campaign Creation Workflow

Choosing between Plain Text & HTML Email

I was born in ’85, and I sent my first email around ’96 (it was a plain text email of course). Back then, I had no idea that I’ll be neck-deep in email marketing and email design today. I think it was around 2006 when I first struggled with

Email Campaign Creation Workflow

A guide to conditions and loop elements in dynamic emails

Transactional emails are emails prepared and sent by brands to their customers upon a series of events. They are automated emails sent after a trigger made by the customer. Triggers can be a purchase, a response to a survey, an abandoned cart, a visit to a page on the company’

Email Campaign Creation Workflow

5 Ways to create conversion-centered email designs

We all know that beautiful, simple, and engaging email designs that include plenty of dynamic content are capable of drawing in readers and customers. If your goal is to increase customer conversion – and, let’s face it, that is your goal – it’s imperative to truly understand what your customers

Email Campaign Creation Workflow

How to create an email newsletter in 13 simple steps

Have you ever sent an email newsletter that was never opened or clicked? If your answer is yes, don’t worry. I know it makes you feel bad but don’t beat yourself up. Writing good email newsletters that people read is not that easy. Everyone is so busy and

Email Campaign Creation Workflow

How to choose the best font for your next email design

You must have wondered, at least once: ”Which font should I use in my email?”. The answer, however, is not that simple. Email designers create amazing emails by using the right email fonts. Sometimes they borrow web fonts that web developers use. This method allows them to leverage technology and

Email Campaign Creation Workflow

How Brands Use GIFs in Their Email Designs to Boost Engagement Rates

Animated GIFs have been very trendy in both content marketing and email marketing in the past two years, but it doesn’t mean that you should be using them in all your communications. A well-positioned GIF will surely add to your email’s value and will help you to make

Email Campaign Creation Workflow

7 Tips for Leveraging Brand Design Guidelines in Emails

An average person gets around 40 emails per day, and this number rises to 121 if this person appears to be an office worker. What does it mean for email marketers? That’s right: It means a total war for standing out in users’ inboxes. Subscribing to brand emails, people

Email Campaign Creation Workflow

Everything You Need to Know about Infographics in Emails

It goes without saying that content visualization is one of the most efficient ways to present information to your audience, and it’s especially important in marketing design. That is why more and more brands start to embed infographics in emails to draw their subscriber’s attention and improve email

Email Campaign Creation Workflow

How a MailChimp Salesforce integration can optimize your Email Marketing Campaigns?

Email marketing experts agree that personalized emails perform better than generic campaigns. In fact, personalized emails have higher open and click rates. Not to mention that they reflect a better understanding of a brand’s customer base, and help increase sales. The number one difficulty marketers face when building personalized

Email Campaign Creation Workflow

Dark mode for emails 101 | How to design and test emails for dark mode?

Dark mode for emails has been all the rage lately. In this guide, we’ll break down everything you need to know about this new trend and help you get the essentials to design emails adapted for this setting. What is Dark Mode? Dark mode also called black mode or

Email Campaign Creation Workflow

The Marketer's Complete Guide to Email Design Systems

Email design systems have been the talk of the town recently. You might have heard this expression being tossed around in meetings or webinars, and maybe you’ve been too afraid to ask what it actually is. In this quick but thorough guide, we will walk you through everything you

Email Campaign Creation Workflow

Email Marketing Team Roles, Collaboration, and Salaries

Are you putting together an email marketing team? Or looking to improve your email team workflows? Maybe your interested to see how email marketing teams collaborate in other companies to produce emails? Find out all of the answers to these questions, and more! Email marketing is not dead. With more

Email Campaign Creation Workflow

Email Service Provider Checklist: How to choose your ESP?

Your Email Service Provider is one of the most important elements of your email marketing efforts. Choosing the right provider that best fits your needs is a challenge that email marketers face at least once in their careers. If you are looking for the perfect ESP that matches your company’

Email Campaign Creation Workflow

Email Buttons: The Complete Guide to Email Button Design & Code

A  bulletproof email button is one of the most crucial elements of your email design. If your CTAs don’t work, you won’t be able to convert email subscribers. They won’t be able to engage with your content, and all your efforts up until that point have been

Email Campaign Creation Workflow

How Marketers Use the Power of AMP in their Emails

This article is for marketers who want to know if using AMP for Email is worth it. We will break down everything you need to know about AMP and AMP for Email, and by the end of this 10-minute read, you will be able to make an educated decision about