Email Marketing Strategies

4 Email Marketing Fails That You Can Learn From

The first stage in the formation of Internet marketing was marked by the development of email distribution. We are all well aware of how overwhelming an inbox can be, with loads of emails that offer a range of products, ranging from miraculous cosmetics to legal services, or even “natural male

Email Marketing Strategies

Why Are People Unsubscribing From Your Newsletters?

This blog post is written by our guest writer, Mark, who will surely help you to reduce the number of people unsubscribing from emails.  Any business sending out email newsletters will find the prospect of readers unsubscribing to be scary. Watching your mailing list dwindle as recipients decide your communications

Email Marketing Guides & Best Practices

How to use humor in your email campaigns

Newsletters can easily turn boring. Of course, you can brainstorm great campaign ideas and craft copy like a genius, but it’s just not enough. Sometimes you need to come up with humor in the email design itself. Amanda – our guest writer – will surely help you out with humorous design

Email Design Examples

Biggest Holiday and Sales Days for Email Marketing in 2021

It takes a lot of time and resources to have efficient email marketing campaigns. Sometimes we aren’t able to do everything on time. There’s always something unexpected that pops up on our list to be sent out. That’s why you should plan your campaigns ahead of time.

Email Marketing Guides & Best Practices

11 Lessons Every Business Should Learn from Groove's Startup Journey

Over five years have already passed since we began our full-time startup journey from Budapest. We had serious ups-and-downs and are still looking for the best way to grow our SaaS business. Thankfully, we are purely financed by paying customers so we are not dependent on investors. We have a

Email Marketing Guides & Best Practices

How to publish your article on Chamaileon Blog

If you want to get published on our resources page: chamaileon.io/resources, please make sure that you fulfill the following requirements. Why do you want to contribute an article to our audience? Our visitors are mainly email marketers or people involved in email production: designers, developers, small business owners,

Email Marketing Guides & Best Practices

How to Use Sequential Workflows Throughout Your Annual Email Marketing Cycle

Guest post by Victoria Green, ecommerce marketing expert. She walks you through an advanced, yet easy to achieve technique, that helps you get higher ROI from the same list of email subscribers. Do I need to sell you on email marketing? You probably wouldn’t even be on this blog

Email Marketing Guides & Best Practices

The State of Email in Business Communication in 2018

With the rise of disruptive business communication tools and the continuous emergence of new social media platforms, the biggest debate within the business communication world has been regarding the possible death of email. Is email dead? We asked Filza Naveed from ContactMonkey, who is an expert in internal comms to

Email Marketing Strategies

10 Tools That Will Help You to Create Amazing Emails

Do you know how many active email accounts there are in the world? The number is expected to hit 7.71 billion by 2021. Email communication may not be getting as much attention as social media, just because it’s more private. It’s not in everyone’s face. However,

Email Design Examples

Re-engagement email best practices to win back inactive subscribers

Which one do you think makes more sense: spending resources on getting new customers or investing more into keeping your existing ones while warming up your leads with smart re-engagement email campaigns? Hint: customer retention is cheaper than acquiring new customers, and existing customers are more likely to convert than

Email Marketing Guides & Best Practices

Inspiring Activation Email Template Examples Worth Experimenting With

Signing up for services isn’t what it used to be. The internet economy has resulted in more and more new online services popping up daily. Users are constantly signing up for new tools, services, newsletters, content and other services online. What this means for you as a business owner

Email Marketing Guides & Best Practices

22 Automated E-commerce Email Template Examples

Since Covid, e-commerce has completely took off. And we say ecommerce, we say ecommerce emails. Before, emails were used to place orders and send invoices to the clients. Today, we can and should send e-commerce email templates in order to convert subscribers into customers. E-commerce email design best practice Your

Email Marketing Guides & Best Practices

900+ Free Responsive Email Templates to Help You Start with Email Design

This article was last updated on April 10th, 2018. I’m not a developer, just an online marketer. When I first got involved in email design, I had no HTML knowledge. I spent some days learning about the basic concepts of HTML email templates. Although I easily understood the basics

Email Marketing Guides & Best Practices

23 Newsletter Topic Ideas for Your Next Email Campaign

We live in a world of information overload. With every social media feed filled with businesses claiming how great their services are, an email newsletter is a content which bypasses all this noise and hits that perfect marketing + engagement spot. In fact, 77% of people prefer to get permission-based promotional

Email Marketing Guides & Best Practices

Bonus Material

Free responsive Email Template Builder, Designer & Editor 400+ Free Responsive Email Templates- Download Christmas Email Package- Download If you want to modify templates or start designing your own template right away you can do it here for free. You can download ALL the bonus templates, checklists, eBooks and post PDF

Email Marketing Guides & Best Practices

Top Tips For Successful Seasonal E-commerce Emails

To maximize click-through rates and ultimately, sales, you must be savvy when it comes to seasonality. Seasonal ecommerce emails will help you grab people’s attention when you need it the most. Tap into existing conversations and the ongoing consumer cycle. Pop up in their inbox with some hyper-relevant content,

Email Marketing Guides & Best Practices

The Ultimate Email SPAM Law Collection - 28 Countries Included

When companies step out to the global scene, many difficulties arise. SPAM law is one of them. As an email marketer, your best interest is to bring relevant content to your clients. To earn their trust, the content also has to be in a presentable format and with a clear

Email Marketing Guides & Best Practices

How to Control Emotions in Email Copywriting

Being a good copywriter is like having a superpower. You may not be the real-world Charles Xavier, but you can certainly influence and manipulate thoughts and emotions much better than the average person. I first realized this when around five or six years ago I got a client who was

Email Marketing Guides & Best Practices

How to Write Engaging Email Copy About Boring Topics

One of the first projects I was a part of was about writing hundreds of articles – about plumbing. For days we just sat with my colleagues in the office, because we didn’t know how we can make that topic interesting enough for people to read it. Keep in mind

Email Marketing Guides & Best Practices

How to Write Effective Email Copy to Grab (and Maintain) Attention

I began my career as a journalist – before I was a copywriter I worked for online news sites and wrote dozens of news articles in a day. In school, they taught me that a good headline and lead should provide all the important information to the reader. I’m sure

Email Marketing Guides & Best Practices

How to Come up with the Perfect Email Call To Action?

About two years ago my boss held his first webinar. He spoke about the basics of copy writing. Around 300 people watched the live feed, which was a result we didn’t even dream about. Our goal was lead generation, the webinar was the lead magnet. We wanted to reach

Email Marketing Guides & Best Practices

Storytelling in Email Marketing - Your Story Needs a Hero And It's Not You

It was a breezy, cold morning. I was standing on the roof of the office. The sun was just coming up, so the only heat I felt was in my palms, radiating from my freshly made coffee. I was troubled. I had to send out a newsletter in just 25

Email Marketing Guides & Best Practices

Features or Benefits - Which One Should You Focus on in Your Email Copy?

Early in my career I came across one of the most iconic advertisements in existence: the one David Ogilvy, possibly the best copywriter to have lived wrote for Rolls Royce. It looks like this: Now this, what you see in the headline is a technically a feature – actually the whole

Email Marketing Guides & Best Practices

Message Match: How to Line Up Your Subject Line, Email and Landing Page Copy?

A few months ago I received an email from a bank. It told me that I can and should “Simplify my loans”. I don’t have any, and this landed in the spam folder, but regardless I grew curious about the campaign – this is an occupational hazard for copywriters I

Email Marketing Guides & Best Practices

Expert Email Copywriting Guide to Help You Avoid SPAM Filters

My SPAM folder contains thousands of emails. I hardly ever delete them and quite frequently even save them for later – to use them as examples or simply share a laugh with fellow copywriters. First of all, this was the subject line it came with: Invest in United Kingdom’s Q