Email Campaign Creation Workflow

Email Rendering Guide for (Email) Marketers

Did you know that every email has 15 000 different rendering previews? According to Litmus, it’s true. You’ve probably experienced some rendering issues when you sent out your email, such as images not appearing, background not rendering, rounded corners becoming square, columns breaking, and so on. You must

Email Campaign Creation Workflow

Everything Email Marketers Should Know About Gmail

Already 12 years have passed since I created my Gmail account in 2007. That was pretty much the time when I first needed a more professional email address that includes my real name, not a nickname that I used to use for gaming or MySpace (Wow, I instantly felt old

Email Design Examples

Everything You Need To Know About Customer Reviews ( + Email Templates & Email Message)

If you’ve ever bought something online, then it’s pretty safe to say that you already know the importance of user reviews, right? User reviews provide valuable inputs from first-hand experiences with the product or service. The postmodern consumer is more and more reluctant to trust companies and their

Email Campaign Creation Workflow

Email Personalization & Design: What, How, & Why? (Featuring 10+ Email Experts)

According to Litmus, personalization and dynamic content is the number one trend for email design in 2019. With a quick Google search, you can find hundreds of stats and case studies of companies and brands that made incredible improvements in their email metrics simply by adding some dynamic content to

Email Campaign Creation Workflow

Email Deliverability Tips That'll Get You In the Right Inbox

No matter how wonderful your emails may be, they’re nothing short of useless if they don’t hit an inbox fast-especially if we’re talking about a welcome email, which users are almost trained to expect… That’s why, for this post, I decided to lose the CTA tips,

Email Campaign Creation Workflow

How to Add a Countdown Timer to an Email - 15+ Examples Included

When the clock is ticking on a deal, customers think they must act ASAP because they are running out of time. You can use this principle in your next campaign if you want to speed up the decision-making of your customers. How? The answer is simpler than you think. You

Email Design Examples

Latest Event Reminder Email Templates and Message Samples

Event reminder article update – 08. 2023. You’ve successfully organized an exciting event, and RSVPs are pouring in. Well done! However, your job isn’t done just yet. To guarantee a fantastic turnout and ensure that everyone who accepted the invitation shows up, you need a strong event reminder strategy

Email Design Examples

How to Create Effective Welcome Emails in 2023: Examples, Tips, and Best Practices

Turning your website visitors into customers isn’t easy. That’s why it’s crucial to build relationships and trust with your new email subscribers from day one. When somebody subscribes to your newsletter or creates an account in your application more than half of them expect to receive a

Email Marketing Guides & Best Practices

How You Can Use Social Proof in Your Emails (+6 Creative Tips)

No matter what you’re selling online, chances are you’re facing crowded competition. What separates brands today, isn’t only the quality of their products, but also their ability to generate positive word of mouth around their brand. Because customers today crave authenticity. 90% of consumers say that authenticity

Email Design Examples

The Best Ways To Do Email Marketing Referral Campaigns That Work

Here’s a hypothetical situation. Greg owns a small company that has an amazing product. However, the product doesn’t get enough exposure and Greg’s marketing efforts haven’t been that successful. He decides to turn to the power of word-of-mouth marketing to let more people know about his

Email Marketing Guides & Best Practices

Collection of the Most Used Email Copywriting Formulas

In this blog post, you’ll find all the email copywriting templates that you will need to put together a great email campaign. Check out the rest of our email copywriting series for more resources about this subject: * How to Control Emotions through Email Copywriting * Expert Email Copywriting Guide to

Email Design Examples

Level Up Your Promotional Emails: Basics, New Trends in 15 Examples

Did you know that customers who buy products through email marketing spend 138% more than customers who don’t receive offers via email? This is why you should think about sending more promotional emails. What is a Promotional Email? Promotional emails are emails advertising a product or a service for

Email Design Examples

Email Marketing Tips to Boost Conversion Rates for Ecommerce Businesses

You probably already know that email is one of the most powerful tools in your marketing arsenal. But you don’t have to take our word for it. Here are a few ecommerce email marketing statistics to show you just how powerful email can be for your business: * 60% of

Email Marketing Guides & Best Practices

How to Use Triggered Emails - 13 Smart Ways You Need to Know

What is the most efficient way to personalize your emails? The answer lies in the email automation process. Automated or triggered emails help you send tailored messages to the right person, at the right time. Using automated emails to enjoy the benefits of personalization might sound a paradox. These emails

Email Marketing Strategies

Email Marketing Funnel : A Step by Step Guide for the SaaS Conversion Funnel

The email marketing funnel is the series of emails that SaaS companies send in order to increase conversion. In thing complete guide, we will walk you through everything you need to create an email marketing series that is adapted to your needs. And that will help you increase your conversions.

Email Marketing Strategies

Integrating Email and Social Media to Amplify Your Marketing Efforts

Running a successful business is all about making the right decisions. Everyone knows that. You can have the best quality product out there, but if you choose to target the wrong market, you will never reach your goals. The same goes for Marketing. Billions of dollars are invested every year,

Email Marketing Guides & Best Practices

How Design Sprint Can Help You Create Great Email Newsletters

*This is the third and last article of our Email Marketing Design Sprint series. you can catch up on the first two articles here. More than 200 Billion emails are sent on a daily basis. Consequently, it is getting increasingly difficult for digital marketers to stand out from the crowd

Email Marketing Guides & Best Practices

13+ Email Design & Email Marketing Books You Need to Read

Check out our top picks of the email marketing books that you should read! Did you know that companies, on average, earn $32 for every $1 spent on email marketing? Not only is email marketing a lucrative venture for any brand, but it’s also one of the longest-standing marketing

Email Marketing Guides & Best Practices

The Important Role of Good Email Design

Businesses spend countless hours and quite a lot of money to ensure their websites and landing pages are designed to create the best user experience. However, it’s rare for them to spend anything close to those resources on email design and experience. This is in spite of research showing

Design Sprint for Email Marketing | Detailed Actions for Each Day

You now know what a Design Sprint is, you got your marketing team ready, and you’re ready to get to business. And then what? Here is a breakdown of what you will actually be doing during the Design Sprint, organized by the days of your design week. Monday Step

Email Marketing Guides & Best Practices

In Search for the Ideal Email Development Process - The Design Sprint

Email marketing is the oldest trend there is. From the moment “You’ve got mail” hit the box office in 1998, companies registered a substantial increase in their use of email to reach their customers and prospects. However, as easy as it sounds to whip up an email marketing campaign

Email Marketing Strategies

Top 10 Email Marketing & Design Blogs You Need to Follow Today

If you’re reading this article, it means that you already realize the importance of email marketing. You know it can help you achieve a high ROI— more than any of the other marketing channels or techniques — not to mention how easy it is to create and implement emails, compared

Email Marketing Guides & Best Practices

Retention Email Marketing: 10 Types of Emails to Guide Your Next Campaign

A high number of businesses prioritize customer acquisition over retention. This is bewildering, considering that it costs 5 – 25 times more to attract a new customer than to retain an old one. Consider, too, this bit of marketing intel by Marketing Metrics: Your sales efforts have a success rate of

Email Marketing Strategies

Top 11 Drag and Drop Email Template Builders & Email Editors | 2021

Did you end up here because you want to create responsive email templates for your business, but you still aren’t sure about the quickest method and the best email builder tool for your requirements? It’s OKAY! You aren’t the only one struggling with this topic. Lucky for

Email Marketing Strategies

Top 10 Email Marketing Podcasts You Need To Follow

Email remains one of the most popular means of marketing. It shows the highest ROI and has proven to be the best method for customer retention. Email marketers can get a $44 return from every dollar spent on their campaign. According to Wordstream, 80% of retailers say that email marketing