21 Halloween email campaign examples & subject lines for 2023
Spooky Halloween email campaign examples to inspire your emails!
69% of consumers have confirmed they will be celebrating Halloween in 2022. However, if we only look at the consumers based in the USA 92% of them will celebrate Halloween this year. is much higher. 66% will hand out candy, 52% will decorate their house and garden, 46% will dress up in fun/scary costumes, and 25% will throw or attend a party.
Consumers are expected to spend a whopping $11.2B, a considerable increase compared to last year’s $10B total spending. This means that consumers are ready to go all out on entertainment costs!
In this guide, we will share with you our favorite spooky Halloween email campaign examples and email subject lines to inspire your campaign!
15+ Best Halloween-themed subject lines
- Your scary good deal is here 👻
- Final hours for the Halloweekend Sale
- ⚡ LAST CHANCE before the 🎃 Halloween Deal disappears!
- Would you like a trick, a treat…or a deal?
- 🎃 Spooky Good Deals Just Added at Alterre
- No tricks, this treat ends in HOURS 🍬
- The horror! Our Halloween Sale is almost over 👻
- 😈Save 20% Today – Our Treat To You
- Trick or treat day is here again!🎃
- 👻 Let’s go for a spooky ride!
- We witch you a Happy Halloween!
- Happy Halloween! Have a good time!
- Last Scream 31% off Select Blends Ends Midnight
- The End Is Near!
- These Best Sellers Are Too Cute To Spook 🎃
- No tricks, just 50% off
- You’ve Won This Halloween!
Halloween-themed emails
The simplest and easiest way to celebrate Halloween is to launch a themed sales campaign. Using a fun email copy and a Halloween color palette, you can create a fun Halloween email while at the same time promoting product sales.
by Envy shoes
This email is simple with its colors but at the same time, the spider webs make it special.
by hot topic
This email doesn’t contain many texts or elements, but it is still really loud thanks to its design. They chose a unique font type in an orange color which matches the Halloween theme very well.
by alterre
No harsh colors or crowded background, this email will drive the attention to the right place.
by care/of
care/of created a Halloween email without using any typical colors like orange or motives just like pumpkins or ghosts. Despite this, they still created a spooky vibe around this email with the added elements.
By Clear
This email is the perfect example to illustrate how you can combine colors and great email copy to create an awesome Halloween email campaign.
The email headline saying “Scared of lines” ties in perfectly with the orange-highlighted text that describes the product.
Another testimonial block was added to increase credibility and reassure subscribers. This block was titled: “Life without Clear can be spooky”, again, playing with the Halloween vocabulary.
By Last Day
This Halloween email example follows the same technique: promoting a product that has seemingly nothing to do with Halloween but is portrayed in a Halloween-themed email, which makes it work.
The email headline “Trick or Treat” combined with the pop of orange keeps subscribers in the Halloween mood while delivering the core message.
By Stack
Your Halloween emails can be as loud or as subtle as you want them to be, depending on your product/service and target readers.
Stack, an online service that delivers a set of independent magazines to your door every month, has chosen to get in the Halloween mood with a few simple elements here and there: a fun CTA (bite me), “drink my blood” in the email header, but the most obvious and important element is their magazine choice.
Stack made their Halloween email campaign focused around scary stories and vampire tales.
👉 Depending on the product you are promoting, your email message, and your target audience, you can choose to create a loud email with Halloween colors and puns or a keep it simple with some nods to the holiday.
By Harry’s
I love this email! You can clearly tell that this company took its time designing this Halloween email campaign. From beautiful illustrations to the witty email copy, this transactional email was adapted to fit the Halloween theme and make any hesitant customer think twice before leaving behind their free trial.
Read this email carefully and get inspired by the email copy if you want to write a Halloween-themed email copy.
Halloween/Fall-themed emails
September 22nd was the first day of fall. And brands are jumping on the opportunity to get us all in the cozy autumnal mood. Combine the fall theme with Halloween copywriting and hit two birds with one stone.
EXTENDED: Fall Into 20% Off!
In this email example, we are in full-fall gear: dried oranges and chestnut in the background, deep brown text color, and punny email header “Fall into savings”.
At the end of the email, a subtle Halloween reminder is added.
By Cheryl’s cookies
Here’s another fall email campaign that ties in subtly with Halloween. The color combination with the product showcased in the email (sweets and candy) instantly reminds us of the Halloween fun and puts us in a festive mood.
Hello fall cookies! 🍁🍪🍁
Different types of Halloween emails
1. SAAS Halloween campaigns
Who said that Halloween email campaigns are exclusive to e-commerce and retail businesses? Anyone, with a little bit of creativity, can create a fantastic, high-converting Halloween email campaign.
Take Email on Acid’s most recent campaign for example:
Using a combination of witty email copy and email design, the email is perfectly in tune with the holiday. The target audience of this campaign is email marketers and developers. As an email marketer myself, I can tell you that the horror story EOA told at the beginning of the email is truly terrifying. This shows a deep understanding of the email’s target audience.
👉 Keep in mind that it doesn’t matter which product/service you’re promoting, as long as you understand your target reader’s motivations and concerns and provide them with concrete value. You can make any holiday campaign work.
2. Online event invitation email
Petite ‘n Pretty thought of a great digital event for Halloween. The brand is putting in place an online class to teach kids and teenagers how to apply their makeup. Not only that, but they will also get $100 worth of Pretty makeup to play with.
Sign up for our NEW Halloween makeup camp! 🎃👻
This first-ever digital camp is thought of as a workaround to bring the community together and keep the Halloween spirit alive, all while respecting health measures and keeping safe. This email campaign has many Halloween-themed elements that get us right in the holiday spirit.
Overall, this is a great Halloween email campaign by Petite ‘n Pretty: a well-thought-out and rounded campaign that checks off all our boxes! Except for one.
The email is image-only. This means that instead of creating an HTML email that will render perfectly on all email clients and devices, the brand chose to send one image.
This is a big no-no in email design. All email experts recommend sending HTML emails to guarantee a perfect result on all devices and clients. Other solutions are available for marketers who are not familiar with HTML coding, like online email drag and drop builders.
👉 Find out why image-only emails are a big no-no!
3. Free shipment emails
Companies are rolling out discounts for Halloween as usual. But one of the main focus promotion strategies this year has been “Free shipping”.
BOO! 👻 Our Halloween collection SHIPS FREE!
This eliminates one of the main deterrents to online shopping, especially that 75% of Halloween shopping will be done online this year.
The email layout works perfectly to lure in the subscriber with Halloween-themed products. And then reassures them that anything they buy will be shipped for free (or for a cheap cost).
4. Email-only sale
People love getting exclusive benefits and feel special. Your brand can use the Halloween festivities to provide that extra care to email subscribers. An email-only discount code will do the trick.
🎃 Halloween collection has arrived in store and online!
5. Time-sensitive discount offers
This early Halloween campaign sent by Missguided uses a very famous pressure mechanism to increase sales. The seemingly basic GIF is actually creating a sense of urgency that many readers won’t be able to shake off.
Pay week treat 40% off everything from 9am
The discount offer is going down: from 40% to 35% and lower, so customers will want to buy as fast as they can!
6. Product launch email
This gorgeous Halloween email is one of my favorites! I grew up watching Samantha and seeing her glide across the email template on her magical broom is utter perfection!
Something spooky launching soon 🎃 👻
The brand Kinder Beauty were promoting their Halloween collection that was launching soon. They sent out this email 2 days before the product launch. Their timing is great because it builds anticipation without losing the subscriber’s engagement.
👉 Learn how to create the perfect product launch email.
7. Mystery Halloween email
Who doesn’t love a good mystery email? This type of campaign increases subscriber engagement rates. I for one can’t control my curiosity, and receiving a mystery email will most definitely make me click the CTA.
Re: Your Halloween bonus prize…
In this email example, we see that the brand used a subtle animated GIf of a sparkling diamond that will grab the subscriber’s attention even more and ties in perfectly with the email theme.
8. Early Halloween campaign
If you simply can’t wait until October 31st to send your Halloween emails, then you can start early bird Halloween campaigns, just like Fleur & Bee did.
No tricks just skincare tips 🎃
From a first glance, nothing in this email really screams Halloween. But if you look closely, you’ll see that the email copy hints towards this email being part of the brand’s Halloween campaign. The smart play on words gives the email a little more character and makes it a fun read.
9. Halloween newsletter
In October, many companies will send halloween-themed blog newsletters. We wanted to provide one example of how this can be achieved:
- Email copywriting: Using halloween puns and references will make your newsletter more engaging and relevant to the context.
- Email design: Choose an orange/black/green color palette for your email. This color combination will automatically remind customers of the Halloween theme and put them in the spooky spirit.
- Email fonts: The font you choose can make a huge difference in how your email looks! Here’s a selection of the spookiest Halloween fonts you can use. And luckily, thanks to Chamaileon’s Custom fonts module, you can add any font you need.
OCTOBER Prevues of Coming Attractions!
Wrapping up
Halloween is the most fun holiday of the year. Kids, adults, and even pets get to dress up in crazy fun outfits and eat delicious candy.
If you are planning your Halloween email campaign this year, make sure to save this article and check it out to get some inspiration. And you won’t be short on ideas with our dedicated Pinterest board and free Halloween email templates.
👉 For more Halloween email inspiration, check out our Halloween email templates’ Pinterest board!
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