Gmail 101: Everything email marketers should know about Gmail

Gergely Nagy

• 1 min read

Gmail is THE major player in the email marketing industry. Knowing the specificities of this email client will help you optimize your email templates.

In this Gmail guidebook, you’ll find:

  • What are the main rendering particularities in Gmail?
  • Why Gmail is so important?
  • Subject line/preview text standards for Gmail.
  • Gmail Promotions tab setup and cheat sheet.
  • Gmail-optimized email design checklist.
FYI: 1.8 billion people have Gmail, ~40% of all email users worldwide. (2023)