Checklist on How to Build Effective Pop-Ups to 10X your email capture

Looking around to grow up your email list through the best effective email popups, but not getting the results in the way you want? This may be due to the reason that you are not using effective Pop-Ups.
Though Pop-Up seems to have a controversial reputation, there is always a reason you encounter them, on so many of the websites you visit on a daily basis.

If you’re a beginner, you should probably know that popups are a must, but you might not yet fully understand what separates a nice-looking pop-up from a pop-up that actually drives visitors to grow your sales.

For instance: GoZen Growth popup forms generate more leads and create a customer mailing list using sign-up forms.

Have you ever thought about why Email pop-ups are so important after all this?

• Well-designed pop-ups with compelling offers are really effective and will make your customers add to your list, even when they dislike it.
• Captures more leads effectively.
• Converts traffic with email pop-ups on your website.
• Pop-up adds new subscribers to your list.
• Increases return on investment (ROI).
• Improves customer retention and conversion rates.

Interesting facts about Pop-ups

The best average conversion rate of any type of opt-in forms is at above 3% . Hubspot stated that 78% of marketers have seen an increase in email engagement over the last 12 months. The result for email marketing campaigns has skyrocketed, with an average of $42 return on every dollar spent.

All these facts show you that Email pop-ups are an incredible and essential asset to grow your email list.

There are a number of steps you can take and tips you can follow to ensure that you are building unique pop-ups for your store that look good and drive you more sales.

So this article is for you, with a Checklist to build effective pop-ups, to grow your email list!
As this is a long post, let’s know from the basics.

What is an Email Pop-Up?

An email popup is a small window that appears on your website visitor’s screen, asking for their email address in exchange for a free gift. For example: Optinly floating sidebar Pop-Up is a simple fully customizable Pop-Up with a clean typography, giving you the option to explain your purpose in a few lines.

Popups are effective, but if they are too big and hard to close, they can make your page’s content inaccessible, hurting the user experience.

Secrets of an Effective Popup:

• Targeting and technical Customization.
• Catchy Visuals.
• Relevant and Concise Offer.
• Value for your target audience.
• Call to action for the benefit (CTA).

Now you have come to the right of this article, to know how to build effective popups that will help you grow your email list.

1. Give an irresistible offer

Before you start building a pop-up for your website, you have to decide what kind of offer you want to present to visitors.

Why is an offer important to build a popup? What’s the reason?
Offers provide your visitors value in your pop-up. To give the right irresistible offer for your website, put yourselves in the shoes of your customers.

And question yourself like who are they? What motivates them? What are their problems? What can you offer them that your competitors aren’t?

Answering these questions will help you land on the right offer for your pop-up.

Although there are many case studies and examples to prove that pop-ups can be incredibly effective, your audience doesn’t always like seeing them.

This is because most of the pop-ups don’t come up with compelling offers.

So what does an irresistible offer look like in a pop-up?

• Irresistible offers include a promise.

You ask your visitors for information like email id, contact number, etc. And you can promise them something in return for giving you information about them.

• Offers create a sense of urgency.

They provide your visitors with something special like a coupon, a special deal, etc that they can’t get anywhere else at the same time.

• Gives a sense of belongingness.

They make your visitors feel like they are getting access to something that not everyone can get.

• Focuses on value.

They help your visitors to realize the cost savings they can get access to.

2. Leverage Social Proofs

When it comes to buying online, consumers want to buy products from companies that most of their audience trusts and likes already.

That is where the need for social proof arises.

Social proof statements can make your visitors more likely to act when incorporated into pop-ups. This should make your visitors feel like someone else has already reviewed your company well for them.

Your visitors want to feel absolutely sure that you are a reputable company, that your products are as advertised, and that people actually like them.

For instance: Reviews, ratings, feedback, and user-generated content from Instagram and Facebook users for your product pages can be easily found all are popular and profitable near you today.

Your Online visitors don’t just want to read about how great you think your products are, they want to hear from your real customers.

Some of the best social proof statements are like,

• Short precise quote from your happy customer.
• 5-star rating with your real customer name attached to it.
• Profile with a picture of your real customer using and enjoying your product.
• Statement about the number of customers who have purchased your products.
• Social media postings from customers (like a tweet or an Instagram comment).

3. Use Infographics

When your pop-ups look bad, they don’t grow your sales. Online consumers come across a million popups every day so it is easy for them to recognize the bad ones.

How should your popups not be built?

1. Without customization and Optimisation, pop-ups are not workable.
2. Don’t choose a design that doesn’t fit with the look and feel of your website.
3. Don’t use tacky fonts.
4. Don’t use spammy and sales language.
5. Don’t use it, if it doesn’t function well with your site.

How to build an effective popup for your site?

• Focus on utilizing the right image.
• Make sure that your popup should fit with the look and feel of your website.
• The image you use in your popup should ultimately align with the image you use on your product pages and across your site as a whole.
• Use data and charts to tell more about your products.
• Give a guess to your audience visually with an image of who can use your product.
• Images of your product packaging.
• Use Logo and branding graphics.
• Branding colors and font styles.

Caution: Too much advertisement about your products will backfire on you from your visitors. So, the key is to focus on illustrations that add value to your site.

4. Match your brand

The messages you receive onsite do not appear in empty space, but as part of your website, even if they appear too small. So it is important that your website pop-ups blend seamlessly with your brand’s theme.

This means that you should choose elements (fonts, images, etc.) that are similar to those used on your website.

ClickUp is a wonderful example of how to create simple yet effective popups, which perfectly match the brand style guide.

5. Use Conversion Copy

What do you think is the ultimate purpose of your pop-up?
The purpose of your pop-up should be to get the customers who take action quickly.

Reminder: Though your pop-up may look beautiful and function perfectly on your site, it becomes worthless unless it motivates your visitors to actually do something.

Conversion copy is an intentional data-driven method to write text that gets your readers to take action. Conversion-driven copy can help you ensure that you are getting the right message from everyone who sees your pop-up.

How to use conversion copy?

1. Create a sense of urgency.
2. Create fear and loss aversion.
3. Add more personalization.
4. Use sensory words.
5. Use storytelling to connect with your audience.

6. Shopping cart and abandonments:

If you put anything in your shopping cart on your website and then attempt to leave, this exit intent pop-up appears.

On average, 69.57% of all e-commerce shopping carts get abandoned. You need to do everything to get your prospective buyers to stay on the checkout page.

This pop-up (prompting a call) addresses the primary reasons for abandonment.

What are the most frequent reasons an online buyer abandons your shopping Cart?

• Couldn’t calculate total order cost up-front.
• The site wanted your buyer to create an account.
• Complicated checkout process.
• Didn’t trust the site with the information provided.
• Credit Cards declined.
• Your website has errors or it crashed.
• Delivery was too slow.
• The return policy is not satisfactory.
• There weren’t enough payment methods.

7. Consider Timing and Display

After you have crossed 50% of your pop-up creation, your next step should be thinking about what your visitors want to see and experience when your pop-up displays on their laptops, computers, and smartphone screens.

How to boost the effectiveness of your pop-up?

• Appearance of your pop-up based on timing.
• Displaying pop-ups when it loads on one of the pages of your website.
• Displaying pop-ups based on how you want it to look to your visitors when they land on your site.

Why is timing important?

Timing is important when it comes to building effective pop-ups. Your timing should closely align with the purpose and goal of your pop-up.

Also, if you wish to adjust the size and position of your pop-up and test which placement gets the most engagement from your visitors, you can use a variety of tools.

8.Customisation and Optimisation

What makes your pop-ups stand unique from the rest of your competitors that get displayed every day?

You should be creating custom and personalized pop-ups for different audiences that land on your pages based on where they come from, and custom pop-ups based on their specific details, their names etc.

It is always believed and proved that the customized popup will generally drive sales and convert emails a lot better than a generic one.

The relevant and best way to optimize your pop-ups is to promote relevant offers and exclusive content like e-books, content management, etc.

You can use segmentation and audience targeting to create seamless, frictionless, personalized experiences for people who travel from external sources like Facebook etc to specific pages on your website.

9. Google-friendly Pop-ups

Have you ever thought that the popup you build is Google-friendly? The search engine has taken a stance on “intrusive” content.

Your popups shouldn’t hamper your user experience or prevent your visitors from accessing the content on your site.

This makes you thoughtful about the usage of fullscreen popups, only presenting to your visitors after they have had a chance to browse around.

Imagine that someone is visiting your site for the first time through mobile. Don’t signal your site as spam or immediately turn new visitors away, right?

Doing this could be bad news for your bounce rate.

10. Measure and Evaluate Success

When your pop-ups are finally set to go, your important role is to measure and evaluate the performance of your pop-up and make changes if needed based on the results of your pop-up.

What tools can be used to measure your pop-up’s performance and success?

• A/B testing.

To track performance over time – Use email collection, CTR, displays, and actual conversions.

10+1. Build a Newer Version

When you have launched your pop-up and not meeting your goals as per your expectations you can consider launching a newer version of your pop-up to see if you can drive better results.

When you have finally got time to launch a newer version of your pop-up, you should think about all the essential key features listed down.

• A/B testing of your pop-up helps to boost effectiveness and understand what resonates with your audience most.
• Headlines.
• Images.
• CTA button copy, size, and color.
• Size and placement of pop-up on the page.
• Timing of pop-ups.
• Social Proof Statements.
• Scarcity statements.

Wrapping up

Through this article, it is clear that pop-ups are a useful service for lead generation, collecting a base for mailing, increasing website conversion, and receiving feedback.

The average conversion rate of an email pop-up form is 3%. But, those are just numbers. When you start designing popups in a super cool way, who knows, your email pop-up conversion rate could shoot up to 25% or even more.

Say no to boring pop-ups and a big YES to gamification pop-ups.

So, it’s time for you to start designing some good pretty popups that do some serious conversions!

If this article helps you to build something effective pop-up with the ways suggested, we are happy to know them through your comments to us.