Roland Pokornyik

CEO / Co-founder @ Chamaileon.io & EDMdesigner.com

Email Campaign Creation Workflow

How to Use the Inverted Pyramid Method in Your Email Design?

What do you need to know about the inverted pyramid email design? The phrase “Less is more” is perfectly accurate for email marketing, especially since most inboxes are crowded with promotional emails. Email marketers face fierce competition for people’s attention all the time. The challenges start with the subject

Email Campaign Creation Workflow

Limitations of HTML Email Design - Video, Fonts, Javascript, Flash and others

Have you ever tried adding the embed code of a YouTube video to your HTML email design? There are ways to make videos work in a couple of email clients, but there’s still no solution that would work everywhere. Same goes for custom and Google fonts as well. They

Email Campaign Creation Workflow

Choosing between Plain Text & HTML Email

I was born in ’85, and I sent my first email around ’96 (it was a plain text email of course). Back then, I had no idea that I’ll be neck-deep in email marketing and email design today. I think it was around 2006 when I first struggled with

Email Design Examples

Cart Abandonment Email Best Practices Illustrated with 21 Examples

In this complete guide on cart abandonment emails, we cover everything marketers need to learn about this high engaging email sequence. It’s frustrating when you watch your customer filling up their online shopping cart only to see them disappear without finishing the purchase process, leaving you with plenty of

Email Campaign Creation Workflow

How to create an email newsletter in 13 simple steps

Have you ever sent an email newsletter that was never opened or clicked? If your answer is yes, don’t worry. I know it makes you feel bad but don’t beat yourself up. Writing good email newsletters that people read is not that easy. Everyone is so busy and

Email Campaign Creation Workflow

How to choose the best font for your next email design

You must have wondered, at least once: ”Which font should I use in my email?”. The answer, however, is not that simple. Email designers create amazing emails by using the right email fonts. Sometimes they borrow web fonts that web developers use. This method allows them to leverage technology and

Email Campaign Creation Workflow

How Brands Use GIFs in Their Email Designs to Boost Engagement Rates

Animated GIFs have been very trendy in both content marketing and email marketing in the past two years, but it doesn’t mean that you should be using them in all your communications. A well-positioned GIF will surely add to your email’s value and will help you to make

Email Campaign Creation Workflow

How Marketers Use the Power of AMP in their Emails

This article is for marketers who want to know if using AMP for Email is worth it. We will break down everything you need to know about AMP and AMP for Email, and by the end of this 10-minute read, you will be able to make an educated decision about

Email Design Examples

Email Newsletter Design Best Practices with 40+ Examples

Updated on March 21, 2023 I’m sure that there were a couple of newsletter design articles you checked out before you found this piece of content. I did detailed research on this topic as well and bounced into many articles that either felt too general for me or didn’

Email Design Examples

25+ New Product Launch Announcement Email Template Examples

Building anticipation before you launch your new product is the best way to trigger the customers’ desire to purchase it. Although you need a long email list to leverage this tactic, it works if it’s done right. Your launch campaign needs to leverage more channels such as paid and

Email Campaign Creation Workflow

Email Rendering Guide for (Email) Marketers

Did you know that every email has 15 000 different rendering previews? According to Litmus, it’s true. You’ve probably experienced some rendering issues when you sent out your email, such as images not appearing, background not rendering, rounded corners becoming square, columns breaking, and so on. You must

Email Campaign Creation Workflow

Everything Email Marketers Should Know About Gmail

Already 12 years have passed since I created my Gmail account in 2007. That was pretty much the time when I first needed a more professional email address that includes my real name, not a nickname that I used to use for gaming or MySpace (Wow, I instantly felt old

Email Campaign Creation Workflow

How to Add a Countdown Timer to an Email - 15+ Examples Included

When the clock is ticking on a deal, customers think they must act ASAP because they are running out of time. You can use this principle in your next campaign if you want to speed up the decision-making of your customers. How? The answer is simpler than you think. You

Email Design Examples

How to Create Effective Welcome Emails in 2023: Examples, Tips, and Best Practices

Turning your website visitors into customers isn’t easy. That’s why it’s crucial to build relationships and trust with your new email subscribers from day one. When somebody subscribes to your newsletter or creates an account in your application more than half of them expect to receive a

Email Marketing Strategies

Top 11 Drag and Drop Email Template Builders & Email Editors | 2021

Did you end up here because you want to create responsive email templates for your business, but you still aren’t sure about the quickest method and the best email builder tool for your requirements? It’s OKAY! You aren’t the only one struggling with this topic. Lucky for

Email Marketing Guides & Best Practices

11 Lessons Every Business Should Learn from Groove's Startup Journey

Over five years have already passed since we began our full-time startup journey from Budapest. We had serious ups-and-downs and are still looking for the best way to grow our SaaS business. Thankfully, we are purely financed by paying customers so we are not dependent on investors. We have a

Email Marketing Guides & Best Practices

Inspiring Activation Email Template Examples Worth Experimenting With

Signing up for services isn’t what it used to be. The internet economy has resulted in more and more new online services popping up daily. Users are constantly signing up for new tools, services, newsletters, content and other services online. What this means for you as a business owner

Email Marketing Guides & Best Practices

22 Automated E-commerce Email Template Examples

Since Covid, e-commerce has completely took off. And we say ecommerce, we say ecommerce emails. Before, emails were used to place orders and send invoices to the clients. Today, we can and should send e-commerce email templates in order to convert subscribers into customers. E-commerce email design best practice Your

Email Marketing Guides & Best Practices

900+ Free Responsive Email Templates to Help You Start with Email Design

This article was last updated on April 10th, 2018. I’m not a developer, just an online marketer. When I first got involved in email design, I had no HTML knowledge. I spent some days learning about the basic concepts of HTML email templates. Although I easily understood the basics

Email Marketing Guides & Best Practices

23 Newsletter Topic Ideas for Your Next Email Campaign

We live in a world of information overload. With every social media feed filled with businesses claiming how great their services are, an email newsletter is a content which bypasses all this noise and hits that perfect marketing + engagement spot. In fact, 77% of people prefer to get permission-based promotional

Email Marketing Guides & Best Practices

Top Tips For Successful Seasonal E-commerce Emails

To maximize click-through rates and ultimately, sales, you must be savvy when it comes to seasonality. Seasonal ecommerce emails will help you grab people’s attention when you need it the most. Tap into existing conversations and the ongoing consumer cycle. Pop up in their inbox with some hyper-relevant content,

Email Marketing Guides & Best Practices

Best Sites to Find Free Resources for Your Next Email Template Design

When I need to come up with a new email design or just a couple of ideas for a client, I usually follow the checklist below: * Try to understand the existing corporate identity/brand style of the client. * Check out email designs of their top competitors. * Clarify the goal(s)

Email Marketing Guides & Best Practices

How to Get Your Emails Delivered to the Gmail Primary Tab Easily

This is a guest post by Zoran Orak, a renowned email marketing consultant, who will help you to understand better if your emails will end up in the promotion tab or the primary inbox in Gmail. I would only like to add that I usually mark as SPAM or delete

Email Marketing Guides & Best Practices

10+ Sites to check for email design inspiration

When I need to come up with an email design from scratch for ourselves or for a client, I sit down and dive deep into what’s already available: * Email content – In most cases, I start with email copywriting, and that’s what I advise for all businesses. Lorem ipsum

Email Marketing Guides & Best Practices

What Do Scalable, Fluid, Responsive and Hybrid Email Design Mean?

When I was first involved in email marketing 10 years ago, there were no smartphones. We “only” had to struggle with Microsoft Outlook, Lotus notes and some local email clients and until we obeyed the standard email width – 600 px – we were ok to go. I didn’t know too