My SPAM folder contains thousands of emails. I hardly ever delete them and quite frequently even save them for later – to use them as examples or simply share a laugh with fellow copywriters. First of all, this was the subject line it came with: Invest in United Kingdom’s Q

Back when I first started writing emails, I didn’t think there was much to subject lines. How hard can they be to write, right? Well, it turns out it is a whole art form to craft subject lines (and headlines, slogans – basically anything where you are limited to a