Allie

Allie is the Head of Content at Omniscient, a marketing agency that works with SaaS brands. Before working with Omniscient, she spent 5 years as a freelance writer and then joined the content team at

Email Campaign Creation Workflow

How to create a successful editorial newsletter

There’s no doubt that email marketing is one of the highest-converting marketing methods. According to Barilliance (2022), the average conversion rate for email marketing was 15.22% in 2021. This is because email newsletters are typically sent out to an otherwise already-interested market. It’s also easy to nurture